Remote Performance Marketing Lead - PPC, SEO & CRO

Blacksmith Agency LLC; United States; À distance; USD 90 000 - 150 000; Plein temps

Résumé du poste

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role involves joining sales calls to shape strategy, overseeing internal and external specialists, and building performance

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to craft strategic recommendations for clients and sales teams.
• Track record of overseeing execution teams and ensuring quality.
• Strong analytical skills with fast issue diagnosis.

Responsabilités

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90-day, 6-month and annual growth roadmaps for clients.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, links and AI-driven content.
• Own KPI tracking and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Connaissances

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Keyword research

Analytics

Description du poste

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role involves joining sales calls to shape strategy, overseeing internal and external specialists, and building performance