Remote Performance Marketer – B2B SaaS Growth

Public.com; San Francisco, Northern (CA, KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Wander is seeking a Performance Marketer for WanderOS, Wander's B2B platform for vacation rental property managers. You will own paid acquisition across Google/search and paid social, build and optimize campaigns and dashboards.

You will work with content, product marketing, and sales to align messaging, test new channels, and drive qualified leads and demos. This role is remote in the US with full-time employment.

Qualifications

• 3–5+ years of hands‑on performance marketing experience in B2B SaaS or tech.
• Proven ability to manage campaigns across Google Ads and social platforms to revenue or pipeline goals.
• Strong analytical skills with experience using GA4, analytics, and BI/dashboarding tools.
• Experience forecasting, budgeting, and optimizing CAC/ROAS and payback.
• Experience designing structured A/B tests with clear measurement and iteration.
• Familiarity with pixels, UTMs, and multi‑touch attribution.
• Excellent copywriting and messaging for performance creatives.
• Experience collaborating cross‑functionally with product marketing, design, sales, and analytics.
• Highly organized, detail‑oriented, and able to manage multiple campaigns.
• Self-starter with bias toward action and experimentation.
• Interest in hospitality tech or short‑term rental space is a plus.
• Experience with landing page optimization tools and marketing automation platforms is a plus.

Responsibilities

• Own paid acquisition strategy and execution for WanderOS across Google/search, paid social (LinkedIn, Meta), and other performance channels
• Build, launch, and continuously optimize campaigns against CAC, pipeline, and revenue targets — not just clicks and impressions
• Manage budget allocation across channels and campaigns, reallocating toward what's actually driving qualified demo requests and signups
• Partner with content and design to brief and test landing pages, ad creative, and offers, running structured experiments to improve conversion at every stage of the funnel
• Own attribution and reporting — build the dashboards and models that show leadership exactly what's working and why
• Work with sales and RevOps to track paid leads through the funnel to closed revenue, and tighten the loop between spend and pipeline quality
• Explore and test emerging channels (including AI‑driven search and discovery platforms) as they become relevant
• Stay closely tuned to WanderOS's ICP — property managers and vacation rental operators — to keep targeting, messaging, and creative sharp

Skills

Paid acquisition

B2B SaaS

Analytics

A/B testing

Attribution

Copywriting

Cross‑functional collaboration

Budget management

Tools

Google Ads

LinkedIn Ads

GA4

BI dashboards

HubSpot/Salesforce/Marketo

Job description

Wander is seeking a Performance Marketer for WanderOS, Wander's B2B platform for vacation rental property managers. You will own paid acquisition across Google/search and paid social, build and optimize campaigns and dashboards.

You will work with content, product marketing, and sales to align messaging, test new channels, and drive qualified leads and demos. This role is remote in the US with full-time employment.