Senior Lifecycle Marketing Manager

Public.com; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

WanderOS is seeking a Lifecycle Marketer in San Francisco to own the customer journey from onboarding to retention. You’ll build automated email, in-app, and SMS campaigns, segment audiences, and partner with Product, Sales, and Customer Success to drive activation and reduce churn.

You’ll craft messaging that resonates with property managers and vacation rental operators, analyze results with SQL, and maintain dashboards showing activation, retention, and expansion metrics.

Qualifications

• 3+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS.
• Hands-on with a marketing automation platform.
• Strong analytical instincts; SQL a plus.
• Proven track record of campaigns that moved activation/retention.
• Excellent, persuasive writing.

Responsibilities

• Own lifecycle marketing strategy across the full WanderOS customer journey: onboarding, activation, engagement, retention, expansion, and win-back.
• Build, launch, and optimize automated email, in-app, and SMS campaigns.
• Segment and personalize messaging based on customer behavior and lifecycle stage.
• Partner with Product, Sales, and Customer Success to spot lifecycle moments and build impactful campaigns.
• Run A/B tests across subject lines, content, timing, and channel.
• Build and maintain dashboards for activation, retention, net revenue retention, churn, and LTV.
• Collaborate on onboarding content and in-product messaging to hook operators on features.
• Own and evolve the lifecycle marketing tech stack and data integrations.

Skills

Lifecycle marketing

CRM

Retention marketing

Marketing analytics

SQL

Strong writing

Tools

Customer.io

Braze

Iterable

HubSpot

Job description

About Wander

Wander is revolutionizing the $100 B+ short‑term rental industry. We curate every aspect of the guest experience from our smart homes to our intuitive booking platform. Our mission is to help people find their happy place, and our vision is to create the infrastructure for people to experience the world.

Lifecycle Marketer

WanderOS · San Francisco (Presidio)

Want to build the marketing engine behind one of hospitality tech's fastest-growing platforms? We're looking for a Lifecycle Marketer to join WanderOS and own the entire customer journey for the property managers and vacation rental operators who run their business on us. If turning raw customer data into campaigns that actually move the needle gets you fired up, let's talk.

About WanderOS

WanderOS is Wander's platform for hospitality operators: a conversion-optimized website builder, automated guest marketing, AI-powered distribution, and one-click PMS integrations, all in one place. We're already powering property management companies across the country and helping operators unlock serious direct-booking revenue, and we're just getting started.

We're a small, high-craft team that moves fast and builds things we're proud of. This role is based at our buzzing Austin office on South Congress, working shoulder-to-shoulder with the team Monday through Friday. Our mission: build the infrastructure that makes it effortless to feel at home anywhere, for hosts and guests alike.

The Role

As our Lifecycle Marketer, you'll own the customer journey end to end, from the second a property manager signs up through onboarding, activation, engagement, expansion, and retention. You'll build the automated campaigns, segmentation, and messaging that turn brand-new sign-ups into engaged, loyal, long-term customers. This role is highly cross-functional and refreshingly measurable: you'll partner closely with Product, Sales, and Customer Success, and your impact will show up in the numbers that matter most: activation rate, retention, expansion revenue, and churn.

What You'll Do

• Own lifecycle marketing strategy across the full WanderOS customer journey: onboarding, activation, engagement, retention, expansion, and win-back.
• Build, launch, and continuously optimize automated email, in-app, and SMS campaigns using our marketing automation / CRM stack.
• Segment and personalize messaging based on customer behavior, product usage, and lifecycle stage.
• Partner with Product, Sales, and Customer Success to spot key lifecycle moments and build campaigns that drive activation and crush churn.
• Run sharp A/B tests across subject lines, content, timing, and channel to keep leveling up performance.
• Build and maintain dashboards for the KPIs that matter: activation rate, retention, net revenue retention, churn, and LTV.
• Collaborate on onboarding content and in-product messaging that gets property managers hooked on the features that matter most.
• Own and evolve the lifecycle marketing tech stack, including integrations between the CRM/ESP and product data.

What We're Looking For

• 3+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS company.
• Hands-on chops with a marketing automation / lifecycle platform (Customer.io, Braze, Iterable, HubSpot, or similar).
• Strong analytical instincts: you're comfortable pulling and interpreting data (SQL a plus) to segment audiences and prove impact.
• A track record of building campaigns that measurably moved activation, retention, or expansion metrics.
• Excellent, persuasive writing: you craft messaging that sounds human, not robotic.
• A self-starter who thrives in a fast-moving, in-person, high-craft team.

Nice to Haves

• Experience in proptech, hospitality, travel, or vacation rentals.
• Experience marketing to SMB or mid-market operators rather than consumers.
• Familiarity with property management systems (PMS) or similar operator-facing software.

Why Wander

Join a small, high-craft team in Austin building genuinely category-defining hospitality technology, with real traction already (10,000+ properties, $80M+ in bookings facilitated) and a huge runway still ahead.

Relocation and visa sponsorship not supported for this role.