Performance Marketing Manager — B2B SaaS Growth (Remote)

Wander; San Francisco (CA); On-site; USD 100,000 - 140,000; Full time

Job summary

Wander San Francisco, CA is seeking a Performance Marketing Manager to own paid acquisition for WanderOS, Wander's B2B SaaS platform for vacation rental operators. You will strategize, execute, and optimize campaigns across core channels, building a data-driven growth engine that drives qualified demos and signups.

You'll partner with product marketing, design, and analytics to test new channels, refine funnels, and improve ROI.

Qualifications

• 3–5+ years of hands-on performance marketing experience focused on paid acquisition for B2B SaaS or tech products.
• Proven track record managing campaigns across Google Ads and major social platforms to revenue or pipeline goals.
• Strong analytical skills with GA/GA4 and BI/dashboarding tools for data-driven decisions.
• Experience designing and running structured A/B tests and experiments with hypothesis development and iteration.
• Experience with tracking and attribution fundamentals (pixels, UTMs, multi-touch attribution).
• Excellent copywriting and messaging skills for performance creatives.
• Cross-functional collaboration with product marketing, design, sales, and analytics teams.
• Highly organized, detail-oriented, with ability to manage multiple campaigns simultaneously.
• Self-starter with bias toward action, experimentation, and continuous improvement.
• Plus: familiarity with hospitality tech or short-term rental space; landing page optimization tools; CRM/marketing automation platforms.

Responsibilities

• Own performance marketing strategy and execution across core paid channels (Google Ads, Meta, LinkedIn, programmatic).
• Plan, launch, and optimize full-funnel campaigns to drive trials, demos, and sign-ups for WanderOS.
• Develop and manage an experimentation roadmap with A/B tests on creative, bidding, audiences, and landing pages.
• Build dashboards and reports; communicate insights to marketing and leadership.
• Collaborate with product marketing to translate Wander OS value into compelling ads.
• Iterate on ad creatives, landing pages, and campaign assets.
• Refine audience segmentation using first‑party data, lookalikes, retargeting, and contextual targeting.
• Ensure accurate tracking, attribution, and measurement across the journey.
• Monitor budgets, pacing, and bid strategies to hit goals within constraints.
• Identify new channels, tools, and partners to drive high-quality demand.
• Coordinate with lifecycle, email, and CRM teams for cohesive journeys.

Skills

Paid acquisition

Analytics

A/B testing

Tracking & attribution

Copywriting

Cross-functional collaboration

Landing pages

CRM/Marketing automation

Tools

Google Analytics/GA4

Webflow

Unbounce

Optimizely

HubSpot

Salesforce

Marketo

Job description

Wander San Francisco, CA is seeking a Performance Marketing Manager to own paid acquisition for WanderOS, Wander's B2B SaaS platform for vacation rental operators. You will strategize, execute, and optimize campaigns across core channels, building a data-driven growth engine that drives qualified demos and signups.

You'll partner with product marketing, design, and analytics to test new channels, refine funnels, and improve ROI.