Remote Performance Creative & Social Strategist

Thorne; South Carolina; Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k with employer matching up to 4%

Gym membership reimbursement

Supplement stipend

Paid time off and holidays

Professional development opportunities

Job summary

Thorne is seeking a Performance Creative & Social Specialist to accelerate paid and organic social programs through data-informed creative development, content execution, and performance analysis. The role collaborates with Growth, Creative, and Partnerships teams to deliver fresh, high-performing content and campaigns that drive engagement and business growth.

The ideal candidate blends copywriting with creative thinking, strong project management, and analytics, while staying ahead of social

Qualifications

• Bachelor's degree (or equivalent experience) in Marketing/Communications/Advertising/Business.
• 1–3 years of experience in social media, digital marketing, content creation, or related field.
• Strong understanding of major social platforms, formats, and best practices.
• Excellent written communication and copywriting skills.
• Strong organizational and project management abilities.
• Familiarity with social media analytics and performance metrics.
• AI-native mindset and openness to AI tools for ideation and optimization.

Responsibilities

• Develop and execute paid social creative assets across Meta, TikTok, YouTube, Reddit, and other platforms.
• Develop and adapt advertising copy, messaging variations, hooks, headlines, and concepts aligned with objectives and audiences.
• Maintain a creative testing roadmap and a pipeline of new concepts and variations.
• Create clear, actionable creative briefs communicating objectives, insights, messages, and testing priorities.
• Collaborate with Growth to optimize assets and identify opportunities for testing.
• Evaluate high- and low-performing creatives to extract trends and opportunities.
• Manage and label creative assets, testing trackers, and campaign documentation.
• Serve as a bridge between Creative and Growth with feedback, briefs, and testing opportunities.
• Coordinate with Partnerships & Influencer Marketing to communicate content needs and insights.
• Support creator-generated content for paid social testing and campaign performance.
• Support planning, scheduling, and publishing of organic content across Thorne's owned channels.
• Ensure organic content aligns with brand messaging and campaigns.
• Maintain content calendars and coordinate assets, copy, and timelines.
• Support community engagement and social listening initiatives.
• Monitor platform changes and trends to identify opportunities for content.

Skills

Social media platforms

Copywriting

Project management

Analytics

AI tools

Education

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Tools

Meta Ads Manager

TikTok Ads Manager

Canva

CapCut

Figma

Job description

Thorne is seeking a Performance Creative & Social Specialist to accelerate paid and organic social programs through data-informed creative development, content execution, and performance analysis. The role collaborates with Growth, Creative, and Partnerships teams to deliver fresh, high-performing content and campaigns that drive engagement and business growth.

The ideal candidate blends copywriting with creative thinking, strong project management, and analytics, while staying ahead of social