Remote Performance Copywriter: Direct Mail & Digital

EXL; United States; Remote; USD 53,000 - 70,000; Full time

Job summary

EXL is seeking a talented Performance Marketing Copywriter to develop direct mail and digital campaigns for financial services clients. You’ll craft customer-centric messaging that drives engagement, acquisition, retention, and loyalty while maintaining regulatory compliance.

Use AI-assisted workflows to accelerate content development, improve personalization, and ensure consistency across mail, email, landing pages, and paid media.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or related field.
• 3–5 years of professional copywriting experience with direct response campaigns.

Responsibilities

• Write persuasive direct mail and digital copy for campaigns across channels.
• Develop messaging that supports acquisition, retention, and lifecycle objectives.
• Collaborate with creative, analytics, and production teams to refine messaging.

Skills

Direct response copywriting

AI-powered tools

Cross-functional collaboration

Editing & storytelling

Project management

Education

Bachelor's degree in Marketing/Communications/Journalism/English/Advertising

Tools

AI platforms (Copilot, ChatGPT)

Marketing tech & automation

Job description

EXL is seeking a talented Performance Marketing Copywriter to develop direct mail and digital campaigns for financial services clients. You’ll craft customer-centric messaging that drives engagement, acquisition, retention, and loyalty while maintaining regulatory compliance.

Use AI-assisted workflows to accelerate content development, improve personalization, and ensure consistency across mail, email, landing pages, and paid media.