Remote Part-Time Romance Social Media Strategist

Publishers Weekly; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Publishers Weekly seeks a dynamic social media lead to own our day-to-day presence on TikTok, Instagram, Facebook, Threads, YouTube, and future channels. You will plan, publish, and tailor content to support marketing campaigns and release calendars.

Work closely with marketing and design to craft campaigns, engage with readers and creators, and spot trends on BookTok and Bookstagram. Remote or NYC-based with potential travel as needed.

Qualifications

• Proven experience managing social media for a brand (business account).
• Love of romance and romantasy, with fluency in tropes, discourse, and community.
• Comfort appearing on camera as a face of the brand.
• Strong Canva skills.
• Proficiency in Adobe Creative Suite (Photoshop a plus).
• Short-form video shooting and editing skills.
• Based in NYC or surrounding area, or able to commute reliably.

Responsibilities

• Own Arndell's day-to-day social presence across TikTok, Instagram, Facebook, Threads, YouTube, and emerging platforms.
• Plan, schedule, and publish daily content aligned with marketing campaigns and the release calendar.
• Build platform-specific strategies to grow audience, engagement, and brand visibility.
• Create high-quality content, including Reels, TikToks, social graphics, and ad creative.
• Film and edit short-form video for campaigns and launches.
• Collaborate with marketing and design teams to execute campaigns.
• Engage with readers, influencers, and creators in a timely, genuine way.

Skills

Platform management

Romance/romantasy fandom

On-camera presence

Canva proficiency

Adobe Creative Suite

Short-form video editing

NYC-based commuting ability

Tools

Canva

Adobe Creative Suite

Job description

Publishers Weekly seeks a dynamic social media lead to own our day-to-day presence on TikTok, Instagram, Facebook, Threads, YouTube, and future channels. You will plan, publish, and tailor content to support marketing campaigns and release calendars.

Work closely with marketing and design to craft campaigns, engage with readers and creators, and spot trends on BookTok and Bookstagram. Remote or NYC-based with potential travel as needed.