Part-Time Social Media Coordinator

Keeperton; United States; A distancia; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Publishers Weekly seeks a dynamic social media lead to own our day-to-day presence on TikTok, Instagram, Facebook, Threads, YouTube, and future channels. You will plan, publish, and tailor content to support marketing campaigns and release calendars.

Work closely with marketing and design to craft campaigns, engage with readers and creators, and spot trends on BookTok and Bookstagram. Remote or NYC-based with potential travel as needed.

Formación

• Proven experience managing social media for a brand (business account).
• Love of romance and romantasy, with fluency in tropes, discourse, and community.
• Comfort appearing on camera as a face of the brand.
• Strong Canva skills.
• Proficiency in Adobe Creative Suite (Photoshop a plus).
• Short-form video shooting and editing skills.
• Based in NYC or surrounding area, or able to commute reliably.

Responsabilidades

• Own Arndell's day-to-day social presence across TikTok, Instagram, Facebook, Threads, YouTube, and emerging platforms.
• Plan, schedule, and publish daily content aligned with marketing campaigns and the release calendar.
• Build platform-specific strategies to grow audience, engagement, and brand visibility.
• Create high-quality content, including Reels, TikToks, social graphics, and ad creative.
• Film and edit short-form video for campaigns and launches.
• Collaborate with marketing and design teams to execute campaigns.
• Engage with readers, influencers, and creators in a timely, genuine way.

Conocimientos

Platform management

Romance/romantasy fandom

On-camera presence

Canva proficiency

Adobe Creative Suite

Short-form video editing

NYC-based commuting ability

Herramientas

Canva

Adobe Creative Suite

Descripción del empleo

You'll own Arndell's day-to-day social presence across TikTok, Instagram, Facebook, Threads, YouTube, and emerging platforms. This covers strategy, content creation, community engagement, and reporting. You'll work closely with our marketing and design teams to bring release campaigns to life.

• Manage and grow our presence across TikTok, Instagram, Facebook, Threads, YouTube, and new channels as they emerge
• Plan, schedule, and publish daily content that aligns with marketing campaigns and the release calendar
• Build platform-specific strategies to grow our audience, increase engagement, and raise brand visibility
• Create high-quality content, including Reels, TikToks, social graphics, Amazon A+ Content, newsletter graphics, and ad creative
• Film and edit short-form video for campaigns and launches
• Partner with the marketing and design teams to carry out creative campaigns
• Engage with readers, influencers, bloggers, and creators in a genuine and timely way
• Help plan and run social campaigns for new releases, cover reveals, sales promotions, author announcements, and special editions
• Work with authors to support their social presence and extend campaign reach
• Spot viral opportunities and emerging trends across BookTok, Bookstagram, and reader communities
• Track performance and deliver monthly reports on growth, engagement, and campaign results
• Use analytics and audience insights to improve content and strategy
• Keep up with platform changes, trends, and best practices

Location

Remote, New York-based or within commuting distance of NYC with the ability to travel in as needed. Should a NYC office be established, a hybrid schedule will be mutually agreed upon in good faith.

What You Bring

• Proven experience managing social media for a brand (this means a business account, not only a personal one)
• A genuine love of romance and romantasy, plus fluency in the tropes, the discourse, and the community
• Comfort appearing on camera as a face of our brand accounts
• Strong Canva skills
• Proficiency in Adobe Creative Suite (Photoshop is a plus)
• Short-form video shooting and editing skills
• Based in NYC or the surrounding area, or able to commute reliably

Nice to Have

• An established personal presence on BookTok or Bookstagram
• Publishing or book-industry experience
• Experience with Meta Ads, Amazon A+ Content, or MailerLite