Remote Part-Time Education Marketing Lead for Schools

University of California, Berkeley; Berkeley (CA); On-site; USD 41,000 - 43,000; Part time

Benefits offered by this job

Remote work within the United States

Job summary

University of California, Berkeley is seeking a part-time Education Marketing Specialist to promote Greater Good Education programs and drive enrollment. You will design multimedia content, manage campaigns, and analyze impact across channels under the Education Director and education team.

The role focuses on outreach to PreK-12 schools, districts, and education organizations, with collaboration across GGSC and marketing teams.

Qualifications

• Bachelor's degree or equivalent industry experience in marketing.
• Experience managing multi-channel digital campaigns, ideally in nonprofit or mission-driven settings.
• Experience designing flyers, packages, downloadables, digital ads, using Canva, Figma, Adobe Creative Cloud.
• Exceptional writing skills.
• Experience with newsletter marketing (MailChimp).
• Experience using online analytics tools to drive campaign design and execution.
• Strong understanding of the marketing funnel and conversions.
• Strong collaboration and communication skills.
• Deep interest in supporting education professionals and school communities.

Responsibilities

• Design and execute promotional campaigns (email, social, paid) to drive registration for GGE programs.
• Monitor enrollment and engagement data to inform marketing plan updates and funder reports.
• Build and manage a quarterly registration-focused marketing funnel for GGE communities of practice.
• Create sales materials (one-pagers, program overviews, pitch decks) for district conversations.
• Create and manage branding and collateral for education programs with GGSC marketing team.
• Promote new GGE articles and practices; repurpose content into new formats to extend reach.
• Support strategy for newsletters, social media, and advertising campaigns using metrics.

Skills

Marketing campaigns

Strong writing

Newsletter marketing

Analytics tools

Collaboration skills

Education

Bachelor's degree or equivalent experience

Tools

Canva

Figma

Adobe Creative Cloud

MailChimp

Job description

University of California, Berkeley is seeking a part-time Education Marketing Specialist to promote Greater Good Education programs and drive enrollment. You will design multimedia content, manage campaigns, and analyze impact across channels under the Education Director and education team.

The role focuses on outreach to PreK-12 schools, districts, and education organizations, with collaboration across GGSC and marketing teams.