PPC Specialist (Google Ads)

HireLago.com; United States; Remote; MXN 371,000 - 577,000; Full time

Job summary

HireLago.com is seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts. This remote role focuses on building campaigns, managing search terms, and implementing negatives to drive growth.

The ideal candidate is detail-oriented, execution-focused, comfortable with daily Google Ads tasks, and capable of analyzing data to improve CTR, CPC, and conversions while communicating clearly in English.

Qualifications

• 4+ years of hands-on Google Ads experience.
• Deep knowledge of campaign structure and optimization.
• Experience with search term analysis and negative keywords.
• Ability to manage multiple campaigns simultaneously.
• Strong analytical and problem-solving skills.
• Excellent written and spoken English.
• Ability to work independently with minimal supervision.

Responsibilities

• Build and launch search, display, and performance campaigns.
• Structure campaigns according to strategy and needs.
• Implement keyword targeting and match types.
• Upload and manage ad creatives and extensions.
• Conduct ongoing optimizations and adjust bids/budgets.
• Monitor pacing and performance trends.
• Perform regular search term analysis and add negatives.
• Collaborate on insights and performance reporting.

Skills

Google Ads expert

Campaign optimization

Search terms analysis

Negative keywords

Analytical skills

English communication

Independent work

Tools

GA4

Conversion tracking

Call tracking

Performance Max

YouTube ads

Meta ads

LinkedIn ads

Job description

Location: Remote (Latin America, Eastern Europe, Philippines)

USD Salary: $1,800–$2,800/month (Negotiable based on experience)

We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.

This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.

The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.

Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.

Responsibilities

Campaign Build & Setup

• Build and launch search, display, and performance campaigns
• Structure campaigns based on strategy and account needs
• Implement keyword targeting and match types
• Upload and manage ad creatives and extensions

Optimization & Performance Management

• Conduct ongoing campaign optimizations
• Adjust bids, budgets, and targeting based on performance
• Identify opportunities to improve CTR, CPC, and conversions
• Monitor pacing and performance trends

Search Term & Negative Management

• Perform regular search term analysis
• Identify irrelevant traffic and add negative keywords
• Refine keyword targeting to improve efficiency
• Maintain clean and scalable keyword structures

Reporting & Insights Support

• Support performance reporting and analysis
• Flag performance changes and anomalies
• Collaborate with senior team members on insights

Requirements

Must-Haves (Non-Negotiable)

• 4+ years of hands-on Google Ads experience
• Strong understanding of campaign structure and optimization
• Experience with search term analysis and negative keyword strategy
• Ability to manage multiple campaigns simultaneously
• Strong analytical and problem-solving skills
• Strong English communication skills (written and verbal)
• Ability to work independently with minimal supervision

Nice-to-Haves

• Experience with Performance Max and YouTube campaigns
• Familiarity with GA4 and conversion tracking
• Experience with call tracking platforms
• Exposure to other paid channels (Meta, LinkedIn, etc.)
• Experience working with US-based clients
• Familiarity with reporting tools or dashboards

Ideal Candidate Profile

• Highly detail-oriented and data-driven
• Execution-focused with strong platform expertise
• Proactive in identifying optimization opportunities
• Organized and process-driven
• Thrives in a fast-paced performance environment
• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.