Remote Paid Search Specialist (PPC) (Fully Remote)

Brafton; United States; Remote; USD 60,000 - 85,000; Full time

Job summary

Brafton is a leading content marketing firm with offices in multiple cities, seeking a Paid Search Specialist to drive PPC campaigns for clients.

The role involves collaborating with the Director of Paid Search, launching, managing, and optimizing campaigns, and delivering data-driven proposals and audits.

Qualifications

• Experience planning and launching PPC campaigns.
• Ability to analyze performance and optimize spend.
• Strong communication with clients and internal teams.
• Familiarity with tracking setup and attribution concepts.

Responsibilities

• Research and create PPC campaigns, define keyword targets using tools like SEM Rush, SpyFu, and Google Keyword Planner.
• Set up all campaign components and ensure tracking is correctly implemented.
• Create and present compelling paid search proposals/audits.

Skills

PPC management

Client communication

Keyword research

Campaign optimization

Education

Bachelor’s degree preferred

Tools

Google Ads

Google Analytics

Google Search Console

Bing Ads

SEMrush

Job description

• The Paid Search Specialist works with Brafton's Director of Paid Search to create, polish, and execute successful PPC campaigns for clients.
• He or she is an independent contributor comfortable launching, managing, and optimizing campaigns.

Essential Job Functions:

• Research and create PPC campaigns, define keyword targets using tools like SEM Rush, SpyFu, and Google Keyword Planner.
• Set up all campaign components and ensure tracking is correctly implemented.
• Create and present compelling paid search proposals/audits.

Key Success Factors:

• Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, and conversion tracking.
• Demonstrated ability to manage PPC campaigns for B2B/B2C clients.
• Excellent client-facing communication skills via phone, email, and video call.

Skills & Requirements:

• Bachelor’s degree preferred and minimum two years of relevant work experience.
• Expert knowledge of Google Ads, Keyword Planner, Search Console, Analytics, and gMail.
• Basic knowledge of similar tools like SEMRush, Searchmetrics, Raven Tools, Buzzsumo, Moz, Wordstream, Spyfu, or similar platforms.

Brafton

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. They create result-focused strategies and content to drive SEO, social engagement, and leads for their clients.