Paid Search Specialist (PPC) - Mexico

Brafton; Boston (MA); Hybrid; MXN 300,000 - 520,000; Full time

Job summary

Brafton is seeking a Paid Search Specialist to independently launch, manage, and optimize PPC campaigns for diverse clients from a remote setting. You will work with the Director of Paid Search to refine strategies, set budgets, and deliver measurable results.

The role requires strong English communications, hands-on experience with Google Ads and analytics tools, and the ability to report outcomes clearly. This is a remote full-time contract open to candidates in Mexico.

Qualifications

• Bachelor's degree preferred.
• Minimum two years of relevant work experience.
• Excellent written and verbal English communication skills.
• Proficiency with Google Ads, Analytics, and related tools.

Responsibilities

• Create and manage PPC campaigns across platforms.
• Define keyword targets using tools like SEMrush, SpyFu, and Planner.
• Set up tracking and ensure accurate reporting of results.
• Prepare and present PPC proposals and audits.
• Collaborate with client contacts and internal stakeholders to optimize ROAS.

Skills

PPC Campaigns

Google Ads

Google Analytics

Client communication

ROI reporting

Budget management

Education

Bachelor's degree

Tools

Google Ads

SEMrush

SpyFu

Google Keyword Planner

Gmail

Job description

Company Overview

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider \"marketing content.\" We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

Location & Employment Type

This is a remote full-time contract position and is open to candidates in Mexico.

Job Summary

The Paid Search Specialist works with Brafton's Director of Paid Search to create, polish, and execute successful PPC campaigns for our clients. He or she is an independent contributor who is comfortable launching, managing and optimizing campaigns.

Essential Job Functions

• Research and create PPC campaigns: Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
• Advise on monthly campaign spend levels with the client's budget and goals in mind.
• Create and/or revise ad copy and messaging.
• Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented.
• Create and present compelling paid search proposals/audits.
• Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use.
• Report on your results internally and externally in a clear, compelling fashion.
• Collaborate closely with the account's internal stakeholders and client contacts.
• Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.
• Understand PPC best practices and provide insight through client deliverables.
• Reliable management and reporting of monthly assigned PPC work.

Key Success Factors

• Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns.
• Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients.
• Excellent client-facing communication skills (via phone, email, and video call).
• The ability to create clear reports with riveting ROI narrative.
• Strong interdepartmental and interpersonal skills.
• The ability to work at a computer during standard working hours.
• Meet scheduled and proposed deadlines.
• The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.).

Skills & Requirements

• Bachelor's degree preferred.
• Minimum two years of relevant work experience
• Excellent written and verbal English communication skills
• Expert knowledge with the following technologies/software/programs/processes: Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail
• Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
• Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments.
• Ability to adapt to new software and changes in the paid environment quickly
• Ability to meet deadlines within a fast-paced marketing Agency environment

Time Breakout

• 20 percent client communication
• 20 percent internal communication
• 40 percent execution/production
• 10 percent reporting
• 10 percent miscellaneous