Remote Paid Media Manager: Strategy & Growth

Well Connected Brands Inc.; California; A distancia; USD 70.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental insurance

Vision insurance

Life insurance

SIMPLE IRA

Paid sick leave

Remote work flexibility

Holiday time off

Descripción de la vacante

Well Connected Brands is seeking a Paid Media Manager to plan, launch, and optimize paid digital campaigns across Meta, Google, LinkedIn, TikTok, Reddit, Amazon, YouTube and more from a remote California-based setup. You will manage budgets, analyze performance, and deliver data-driven recommendations to clients, with daily optimization and clear reporting.

Collaboration with clients and internal teams is essential, with availability during business hours and occasional travel for California

Formación

• 5+ years of experience managing paid digital media campaigns.
• Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Ads, and Amazon Ads.
• Strong understanding of digital marketing metrics, attribution, tracking, and performance analysis.
• Experience managing multiple campaigns and budgets across different clients or business lines.
• Ability to translate data into insights and recommendations.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Comfortable working independently in a fast-paced environment.
• Proficiency in Google Analytics, Excel/Google Sheets, and ad platform reporting tools.

Responsabilidades

• Develop and execute paid media strategies aligned with client goals, target audiences, and budgets.
• Manage campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok, Reddit, Amazon Ads, YouTube and other channels.
• Conduct audience, keyword, and competitive research to inform strategy.
• Build, launch, monitor and optimize campaigns for awareness, traffic, leads, conversions, and e-commerce.
• Manage budgets, pacing, bid strategies, and media allocations to improve performance.
• Write or collaborate on ad copy, creative direction, asset requests, and testing plans.
• Monitor performance daily and adjust to improve CTR, CPC, CPA, ROAS, and conversions.
• Set up tracking, pixels, UTM, conversion events, and dashboards for data accuracy.
• Analyze results and provide actionable recommendations based on trends.
• Prepare client-facing reports communicating outcomes and learnings.
• Partner with internal and client teams to align campaigns with broader initiatives.
• Stay current on digital advertising trends, privacy changes, best practices.
• Identify opportunities to test new tactics, audiences, formats, and platforms.

Conocimientos

Analytical skills

Data-driven decision making

Communication skills

Independent work

Budget management

Herramientas

Meta Ads Manager

Google Ads

LinkedIn Ads

Amazon Ads

Google Analytics

Excel/Google Sheets

Ad platform reporting tools

Descripción del empleo

Well Connected Brands is seeking a Paid Media Manager to plan, launch, and optimize paid digital campaigns across Meta, Google, LinkedIn, TikTok, Reddit, Amazon, YouTube and more from a remote California-based setup. You will manage budgets, analyze performance, and deliver data-driven recommendations to clients, with daily optimization and clear reporting.

Collaboration with clients and internal teams is essential, with availability during business hours and occasional travel for California