Remote Paid Media Lead for Multifamily Growth

Blacksmith Agency LLC; New York (NY); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Multifamily. You own paid media for multifamily clients, shaping budgets, roadmaps, and narrative on calls with clients.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS, CPA and pipeline, and collaborate with a remote team across regions while communicating clearly with US-based clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.
• Experience in multifamily or multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English proficiency

Multifamily

ROAS optimization

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Multifamily. You own paid media for multifamily clients, shaping budgets, roadmaps, and narrative on calls with clients.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS, CPA and pipeline, and collaborate with a remote team across regions while communicating clearly with US-based clients.