Remote Paid Media Activation Manager

DeVry University; United States; Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

401k with up to 6% company match

Tuition assistance

Remote & hybrid opportunities

Comprehensive health coverage

FSA/HSA options

Disability & life insurance

Job summary

DeVry University is seeking a Manager, Paid Media and Activation to lead activation and optimization of paid media campaigns across social, programmatic, video, and display channels. You will partner with the agency of record and cross-functional teams to ensure campaigns are launched efficiently and aligned with enrollment goals.

This role requires strong leadership, program management, and the ability to manage multiple campaigns while driving performance, testing, and operational excellence

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 5–8+ years in paid media, digital marketing, or a related field.
• Experience with Omnicom or similar large agency networks preferred.
• Proven ability to activate and optimize paid media across digital channels.
• Strong analytical, project management, and stakeholder skills.
• Familiarity with Meta, DV360, LinkedIn, and analytics tools.

Responsibilities

• Lead activation and operational management of paid media campaigns across digital channels.
• Partner with Senior Manager to execute media plans aligned to university goals.
• Coordinate campaign launches, timelines, deliverables, and optimization workflows.
• Ensure campaigns are launched accurately, efficiently, and aligned to strategic direction.
• Manage ongoing optimization discussions and implement changes.
• Support testing initiatives including audience testing, creative testing, and in-market optimization efforts.

Skills

Paid media strategy

Agency management

Campaign activation

Analytics & optimization

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Meta Ads

DV360

LinkedIn Ads

Programmatic & Display Platforms

PowerBI

Looker Studio

GA4

Job description

DeVry University is seeking a Manager, Paid Media and Activation to lead activation and optimization of paid media campaigns across social, programmatic, video, and display channels. You will partner with the agency of record and cross-functional teams to ensure campaigns are launched efficiently and aligned with enrollment goals.

This role requires strong leadership, program management, and the ability to manage multiple campaigns while driving performance, testing, and operational excellence