Paid Media Activation Lead for Growth & Optimization

DeVry Educational Development Corp.; Northern (KY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

DeVry Educational Development Corp. seeks a Manager, Paid Media and Activation to oversee activation and optimization of paid media campaigns across social, programmatic, video, and display channels.

You will lead day-to-day work with the agency of record and partner with internal teams to ensure campaigns align with enrollment goals. The role requires strong organizational leadership, collaboration, and the ability to manage multiple moving pieces while maintaining focus on performance,

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• 5–8+ years of paid media/digital marketing experience.
• Experience with Omnicom or similar large agency networks.
• Experience leading paid media activation and optimization.
• Strong operational and project management with attention to detail.
• Ability to manage complex campaign workflows across stakeholders.
• Analytical mindset to translate data into insights and action.
• Familiarity with Meta, DV360, LinkedIn and analytics tools (GA4).
• Experience in higher education or multi-touch sales is a plus.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead activation and operational management of paid media campaigns across digital channels.
• Coordinate launches, timelines, deliverables, and optimization workflows with internal teams and agencies.
• Ensure campaigns are launched accurately and aligned to strategic direction.
• Lead weekly performance and optimization discussions with agency teams.
• Translate performance insights into activation changes.
• Collaborate with brand, creative, web, enrollment, and analytics teams.

Skills

Analytical mindset

Communication skills

Project management

Stakeholder management

Paid media activation

Campaign orchestration

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

DV360

Meta Ads

LinkedIn Ads

PowerBI

Looker Studio

GA4

Job description

DeVry Educational Development Corp. seeks a Manager, Paid Media and Activation to oversee activation and optimization of paid media campaigns across social, programmatic, video, and display channels.

You will lead day-to-day work with the agency of record and partner with internal teams to ensure campaigns align with enrollment goals. The role requires strong organizational leadership, collaboration, and the ability to manage multiple moving pieces while maintaining focus on performance,