Remote Paid Ads Manager — Growth & ROI Leader

Plasmid144 Digital Marketing; California (MO); Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Home Office Allowance

Remote-first environment

Career growth opportunities

Job summary

Plasmid144 Digital Marketing is seeking a data‑driven Paid Ads Manager to lead media buying and strategy execution. The role focuses on lead generation, sales, and brand awareness across Google Ads and Meta, with emphasis on ROI.

Responsibilities include budget management, campaign strategy, lifecycle ownership, audience targeting, and creative collaboration. Travel to London, ON for periodic meetings may be expected. Remote-first, full-time position.

Qualifications

• Experience: 3–5 years of hands‑on media buying experience managing multiple client accounts simultaneously.
• Strong analytical skills: A deep understanding of attribution models, GA4, and Google Search Console, Google Ads Editor, etc.
• Communication and Autonomy: Strong ability to translate data into actionable insights for internal teams and clients.
• Demonstrated ability to work independently, manage priorities, and meet deadlines, while maintaining daily proactive communication via video and messaging tools.
• Travel: Ability to attend periodic team and client meetings in London, ON.

Responsibilities

• Budget & Account Management: Manage and optimize monthly ad spend across client accounts.
• Campaign Strategy & Planning: Develop full-funnel paid media strategies with clear KPIs.
• Campaign Lifecycle Ownership: Own end-to-end lifecycle from strategy to reporting.
• Platform Management: Plan and manage campaigns on Google Ads and Meta Ads.
• Audience & Keyword Targeting: Conduct keyword research and audience analysis.
• Creative Collaboration: Work with designers/copywriters on ad creative.
• Optimization & Testing: Run A/B tests to improve CPA and ROAS.
• Performance Analysis & Reporting: Create actionable reports and dashboards.
• Technical Tracking & Measurement: Build robust conversion tracking via GTM and GA4.
• AI-Enhanced Marketing: Leverage AI tools to accelerate research and insights.
• Landing Page Optimization: Test and optimize landing pages to improve conversions.

Skills

Media buying

GA4

Google Ads Editor

Keyword research

Data analysis

Content creation

Audience building

Tools

ClickUp

Looker Studio

Google Workspace

Job description

Plasmid144 Digital Marketing is seeking a data‑driven Paid Ads Manager to lead media buying and strategy execution. The role focuses on lead generation, sales, and brand awareness across Google Ads and Meta, with emphasis on ROI.

Responsibilities include budget management, campaign strategy, lifecycle ownership, audience targeting, and creative collaboration. Travel to London, ON for periodic meetings may be expected. Remote-first, full-time position.