Remote Optimization Strategy Manager, Client Success

Gannett | USA TODAY NETWORK; Frisco (TX); Remote; USD 85,000 - 90,000; Full time

Job summary

LocaliQ, part of the LocalClient Success group, seeks a Manager, Optimization Strategy to lead a team of Optimization Strategists delivering performance-driven digital campaigns for local clients. You will guide strategy and execution across paid search, social, display, and organic channels while aligning with account management and sales to grow client relationships.

The role requires 5+ years managing a growing team and 10+ years in digital marketing, with PPC campaign execution, tagging, and

Qualifications

• 5+ years in the digital space, agency or in-house
• Excellent written and verbal communication of digital concepts
• Bachelor’s degree in Marketing, Communications, Public relations or related fields; advanced degree preferred
• Entrepreneurial mindset with can-do attitude in gray areas
• Thrives in a fast-paced environment and manages multiple projects
• Advanced knowledge of SEM, SEO, display, social and email marketing, plus trends

Responsibilities

• Provide oversight for your team, ensuring campaign excellence, launches and KPI delivery
• Audit campaigns and identify proactive opportunities to support business objectives
• Manage multiple stakeholders and diverse needs simultaneously
• Offer troubleshooting guidance as campaigns dictate
• Hold weekly team meetings to give feedback and guide objectives
• Create and roll out processes to streamline digital execution
• Ensure clear communication across paid search, organic, display and social channels
• Develop and advise on marketing strategies based on client goals and feasibility
• Mentor onboarding and ongoing training to keep team skills fresh

Skills

Team leadership

PPC management

Digital marketing

Communication skills

Entrepreneurial mindset

Multitasking

SEM/SEO/display

Education

Bachelor’s degree in Marketing, Communications, Public relations or related fields

Job description

LocaliQ, part of the LocalClient Success group, seeks a Manager, Optimization Strategy to lead a team of Optimization Strategists delivering performance-driven digital campaigns for local clients. You will guide strategy and execution across paid search, social, display, and organic channels while aligning with account management and sales to grow client relationships.

The role requires 5+ years managing a growing team and 10+ years in digital marketing, with PPC campaign execution, tagging, and