Senior Manager Direct to Audience Strategy

Profiles; Los Angeles (CA); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Competitive salary of $115K

Comprehensive health benefits

Wellness and retirement benefits

Opportunity to build a new strategy

Collaborative newsroom environment

Job summary

A leader in the digital media industry is seeking a Senior Manager Direct to Audience Strategy in Los Angeles, CA. You will manage strategies for newsletters and push notifications, collaborating closely with editorial teams to drive audience engagement. This full-time role requires over 5 years of experience in digital marketing and data literacy. Competitive salary ranges from $90K to $115K, with comprehensive benefits and a dynamic work environment.

Qualifications

• 5+ years of experience in digital audience development or digital marketing.
• Proven success managing newsletter and push notification programs.
• Strong data literacy with experience using analytics and audience insight tools.

Responsibilities

• Lead the strategy and execution for newsletters and push notifications.
• Partner with editors for timely, relevant alerts.
• Develop segmentation and testing strategies to drive engagement and loyalty.

Skills

Digital audience development

Digital marketing

Data literacy

Email service management

Analytics usage

Tools

Sailthru

Job description

Senior Manager Direct to Audience Strategy

Location: Los Angeles, CA. Full-time. Onsite 5 days if local, hybrid if outside of commutable distance. Open to relocation.

A leader in the digital media industry is hiring a Senior Manager Direct to Audience Strategy in Los Angeles, CA for a full-time position.

Base pay range: $90,000.00/yr - $115,000.00/yr

Senior Manager Direct to Audience Strategy Perks:

• Competitive salary of $115K.
• Comprehensive health, wellness, and retirement benefits.
• Opportunity to build and scale a new audience strategy from the ground up.
• High visibility role with direct impact on reader growth and engagement.
• Collaborative newsroom environment with strong editorial partnership.

Senior Manager Direct to Audience Strategy Requirements:

• 5+ years of experience in digital audience development or digital marketing.
• Proven success managing newsletter and push notification programs.
• Hands on experience with email service providers, with Sailthru preferred.
• Strong data literacy with experience using analytics and audience insight tools.
• Ability to thrive in a fast paced, onsite newsroom environment.

Senior Manager Direct to Audience Strategy Responsibilities:

• Lead the strategy and execution for newsletters and push notifications across content verticals.
• Partner with editors to deliver timely, relevant alerts with strong editorial judgment.
• Develop segmentation, automation, and testing strategies to drive engagement and loyalty.
• Oversee newsletter launches, optimization, and subscriber acquisition efforts.
• Use performance data to inform cadence, content decisions, and growth initiatives.