AI-Driven Social Media Lead — Hospitality

Pacific Hospitality Group; East Honolulu (HI); On-site; USD 90,000 - 120,000; Full time

Job summary

Pacific Hospitality Group seeks a Corporate Social Media Manager to lead the social media operating model across PHG properties, owning the AI‑agent flow, content publishing via Sprout Social, and brand-consistent channel management. You will work with Property Marketing Leads to define content needs and with the Corporate Brand & Content Manager on content strategy, video editing, and brand consistency.

This role requires ~5+ years in brand social media across multiple properties and ~25%

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent professional experience.
• 5+ years leading brand social media strategy, channel management, community management, or digital marketing programs.
• Experience managing social media across multiple properties, brands, locations, or business units; ~25% travel; remote base acceptable.
• Strong working knowledge of Instagram, Facebook, LinkedIn; TikTok experience preferred.
• Proficiency with Sprout Social or a comparable platform.
• Portfolio demonstrating social media strategy, photography, visual storytelling, and/or social-first creative.
• Excellent writing, editing, judgment, and brand-voice skills; ability to review AI-assisted content critically.
• Hospitality, luxury lifestyle, travel, restaurant, or multi-property brand experience preferred.

Responsibilities

• Own the social media day-to-day operating model for assigned PHG properties and outlets.
• Own multiple social channels for all Pacific Hospitality properties including outlets and collaborate with Stay Golden by Meritage Collection.
• Own the AI-agent flow from content request through review, routing, and publishing.
• Manage social calendars, publishing schedules, campaign rollouts, and day-to-day channel operations through Sprout Social.
• Own organic content engagement across assigned channels; Property Marketing Leads handle direct messages and guest follow-up.
• Plan and manage Facebook Events for activations, programming, seasonal experiences, and other initiatives.
• Coordinate content needs with Property Marketing Leads and route approvals for on-site assets.
• Size and prepare images for social publishing and create supporting assets.
• Source and organize video assets for Reels or short-form formats.
• Oversee organic content boosting and platform optimization with budgets.
• Own and improve the AI-driven social media content engine with quality checks.
• Coordinate content management across properties to ensure timely receipt.
• Monitor trends, competitor activity, audience sentiment, and platform changes to inform recommendations.
• Research hospitality and luxury trends and upload compset data for reporting and benchmarking.
• Keep governance and publishing quality consistent across channels.

Skills

Brand strategy

Channel management

Community management

Digital marketing

Instagram knowledge

Facebook & LinkedIn

Video storytelling

AI content review

Education

Bachelor’s degree in Marketing/Communications/Public Relations/Journalism or equivalent experience

Tools

Sprout Social

Adobe Creative Suite

Canva

Job description

Pacific Hospitality Group seeks a Corporate Social Media Manager to lead the social media operating model across PHG properties, owning the AI‑agent flow, content publishing via Sprout Social, and brand-consistent channel management. You will work with Property Marketing Leads to define content needs and with the Corporate Brand & Content Manager on content strategy, video editing, and brand consistency.

This role requires ~5+ years in brand social media across multiple properties and ~25%