Remote Medicaid Program & Marketing Lead

001 BlueCross and BlueShield of South Carolina; South Carolina; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

401k match

Health plan

Dental & vision coverage

PTO

On-site facilities

Education assistance

Job summary

BlueCross BlueShield of South Carolina is seeking a Marketing Programs Manager to conduct market research, support product development, and lead marketing projects. This role drives strategic planning and coordinates cross-functional teams in a dynamic healthcare environment.

The position oversees the Medicaid Extra Benefits Program, including vendor management, budget oversight, reporting, and coordination with Member Services and Care Management.

Qualifications

• Bachelor's degree in any field.
• 3 years marketing support and project coordination experience.
• Strong knowledge of marketing principles and techniques.
• Excellent verbal and written communication skills.
• Ability to handle confidential information with discretion.

Responsibilities

• Lead market research related to competitors, industry trends, and customer analysis.
• Coordinate, manage and implement major marketing projects.
• Oversee product/program after launch/implementation and ensure alignment with strategic plans.
• Develop and monitor project plans, budgets, risks, and timelines.
• Maintain stakeholder communication and manage vendor relationships.

Skills

Marketing support

Project coordination

Strategic planning

Analytical thinking

Communication skills

Discretion

Attention to detail

Education

Bachelor's degree

Tools

Microsoft Office

Job description

BlueCross BlueShield of South Carolina is seeking a Marketing Programs Manager to conduct market research, support product development, and lead marketing projects. This role drives strategic planning and coordinates cross-functional teams in a dynamic healthcare environment.

The position oversees the Medicaid Extra Benefits Program, including vendor management, budget oversight, reporting, and coordination with Member Services and Care Management.