Remote Media Buyer: Performance-Driven Campaign Expert

Company; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Company is seeking a Media Buyer to plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads. The role focuses on maximizing ROAS and efficient budget use.

You will build campaign structures, monitor performance, run A/B tests, manage budgets, and ensure proper tracking with GA4, Meta Pixel, and GTM. Remote work in the United States with flexible hours.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• 2–4 years hands-on media buying or performance marketing experience.
• Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is a plus.
• Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics.
• Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager.
• Proficiency in Excel or Google Sheets for reporting and data analysis.
• Strong analytical, organizational, and problem-solving skills.

Responsibilities

• Set up and manage campaigns across Meta Ads, Google Ads, TikTok Ads, and others.
• Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation.
• Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.
• Analyze data to identify performance trends, issues, and opportunities for improvement.
• Conduct A/B testing for creatives, audiences, and campaign strategies.
• Manage budgets, pacing, and scaling to meet targets.
• Ensure tracking with Meta Pixel, CAPI, GA4, GTM, and UTM parameters.
• Prepare regular performance reports with insights and recommendations.
• Coordinate with creative and strategy teams to align campaigns with objectives.
• Troubleshoot campaign delivery, tracking, and policy issues.

Skills

Analytical thinking

Data-driven decisions

Budget management

Problem solving

Teamwork

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field

Tools

Meta Ads

Google Ads

TikTok Ads

GA4

Meta Pixel

Conversion API

Google Tag Manager

Excel/Sheets

Job description

Company is seeking a Media Buyer to plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads. The role focuses on maximizing ROAS and efficient budget use.

You will build campaign structures, monitor performance, run A/B tests, manage budgets, and ensure proper tracking with GA4, Meta Pixel, and GTM. Remote work in the United States with flexible hours.