Remote Marketo Automation Architect

Silacins; Salt Lake City (UT); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Plans

Dental & Vision

401(k)

Pet Insurance

Parental Leave

Paid Time Off

Holiday Pay

Volunteer Time

Tuition Reimbursement

Job summary

SILAC Insurance Company is seeking a Marketo Email Automation Specialist to advance our advisor engagement through scalable, measurable programs. You will drive targeted campaigns, nurture journeys and data-driven segmentation in a hands-on capacity, with Salesforce-Marketo integration plans on the horizon.

You will partner with Marketing, IT/CRM and Compliance to translate objectives into scalable solutions, build reusable templates, and optimize campaigns for impact and efficiency across our

Qualifications

• 5-8 years of experience in marketing automation or related discipline.
• Deep, hands-on Marketo experience required.
• Experience building campaigns, nurture programs, segmentation, workflows, forms and landing pages.
• Strong understanding of marketing databases, campaign architecture and data hygiene.

Responsibilities

• Serve as Marketing's primary hands-on Marketo expert.
• Build, execute and optimize email campaigns, automated programs and nurture journeys.
• Develop audience segmentation, campaign logic and targeting strategies.
• Improve the structure, scalability and efficiency of SILAC's current Marketo environment.
• Create reusable campaign templates, workflows and program structures.
• Establish testing and optimization practices across subject lines, content, audiences, cadence and calls to action.
• Partner with the Marketing Content Manager to translate content and campaign strategies into targeted programs, nurture journeys and audience experiences.
• Partner with the Brand Manager and UX/Digital Experience resources to ensure landing pages, forms and automated communications deliver a consistent SILAC experience.
• Define Marketing requirements for future Salesforce-Marketo integration.
• Partner with IT/CRM stakeholders on field mapping, data flows, synchronization and integration requirements.
• Establish strong practices around data quality, consent, opt-in, suppression and campaign governance.
• Develop campaign reporting and performance dashboards.
• Help connect Marketing engagement to Sales activity and, as data capabilities mature, production.
• Identify opportunities to automate repetitive Marketing processes and reduce manual work.

Skills

Marketo expertise

Marketing automation

Campaign development

Segmentation

Analytics

Data hygiene

Cross-functional collaboration

Salesforce integration

Education

Bachelor's degree or equivalent relevant experience

Tools

Salesforce integration

Job description

SILAC Insurance Company is seeking a Marketo Email Automation Specialist to advance our advisor engagement through scalable, measurable programs. You will drive targeted campaigns, nurture journeys and data-driven segmentation in a hands-on capacity, with Salesforce-Marketo integration plans on the horizon.

You will partner with Marketing, IT/CRM and Compliance to translate objectives into scalable solutions, build reusable templates, and optimize campaigns for impact and efficiency across our