Remote Marketing Transformation & Operations Leader

Trulieve; Tallahassee (FL); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Remote work

Paid time off

Job summary

Trulieve is seeking a Senior Director of Marketing Transformation and Operations to lead the vision, strategy, and execution of our enterprise marketing technology ecosystem. You will bridge Marketing, Technology, Data, Product, and Retail Operations to drive digital transformation, improve customer experience, and increase marketing effectiveness at scale.

This leader will own end-to-end workflow infrastructure, smarter processes, and AI-enabled personalization across the marketing org, while

Qualifications

• 15+ years of experience in Marketing Technology, Digital Transformation, Enterprise Platforms, or related disciplines.
• 5+ years leading enterprise-scale marketing technology teams.
• Proven track record implementing and optimizing marketing technology ecosystems.
• Experience managing large budgets, vendor relationships, and technology contracts.
• Strong understanding of CDP, CRM, marketing automation, analytics, CMS, personalization, loyalty, and digital commerce ecosystems.

Responsibilities

• Define and maintain the enterprise marketing technology vision and multi-year roadmap.
• Lead large-scale digital transformation initiatives across Marketing, Digital, Data, and Technology teams.
• Own and evolve Monday.com as the organization’s workflow management platform and integrate with adjacent tools.
• Identify bottlenecks in the 4,000+ monthly asset pipeline and design scalable solutions.
• Identify and implement AI-driven solutions that increase productivity, content velocity, personalization, and business intelligence.
• Lead the integration strategy across key platforms including CDP (CRM), eCommerce, CMS, Analytics, and Marketing Automation.
• Own vendor evaluation, selection, contracts, renewals, and performance management.
• Drive platform adoption across marketing and cross-functional teams.
• Own customer experience insights from Medallia, Google reviews, Yelp, Weedmaps.

Skills

Marketing Technology

Digital Transformation

Enterprise Platforms

Budget Management

Vendor Relationships

Cross-functional Leadership

Executive Communication

Education

MBA or advanced degree

Tools

Adobe Experience Cloud

SAP

AEM

CRM/Marketing Automation

CDP

Salesforce/Braze/Segment/Amperity/Tealium/Bloomreach

Job description

Trulieve is seeking a Senior Director of Marketing Transformation and Operations to lead the vision, strategy, and execution of our enterprise marketing technology ecosystem. You will bridge Marketing, Technology, Data, Product, and Retail Operations to drive digital transformation, improve customer experience, and increase marketing effectiveness at scale.

This leader will own end-to-end workflow infrastructure, smarter processes, and AI-enabled personalization across the marketing org, while