Chief Creative Architect — Brand & Experience

FALL CREEK FARM & NURSERY; Clearwater (FL); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Comprehensive benefits including PTO

Competitive salary

Job summary

Trulieve is seeking a Senior Director, Creative to lead and elevate the entire creative organization across brands and channels. You will set enterprise standards, guide omnichannel campaigns, and drive faster, smarter creative with AI-assisted technologies.

As the senior creative executive, you will mentor teams, oversee campaigns, and ensure design excellence while aligning with business objectives and regulatory requirements. Tampa-based role with preferred relocation to other markets.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Advertising, Fine Arts, Marketing, or related field.
• 12–15+ years of progressive creative leadership experience with strong emphasis on brand identity and omnichannel campaigns.
• Experience directing visual design across web, mobile, email, social, and retail environments.
• Proven ability to establish design standards and mentor talent, including AI-assisted tools.

Responsibilities

• Lead the creative vision, standards, and visual execution across channels and brands.
• Develop a retail-first, design-led creative planning framework for campaigns across markets.
• Establish enterprise-wide creative standards for identity, typography, color, photography, video, and UX/UI.
• Drive accountability through rigorous review processes and brand governance.
• Direct development and art direction for major campaigns, launches, and programs.
• Build scalable campaign toolkits and governance models for faster time-to-market.
• Mentor designers, art directors, photographers, videographers, and content creators.
• Partner with Retail, Brand Marketing, CX, Compliance, and Exec Leadership to align strategy.

Skills

Creative leadership

Brand strategy

Design systems

UX/UI

Team mentorship

Stakeholder management

AI-assisted tools

Education

Bachelor's degree in Graphic Design or related field

MBA or equivalent preferable

Tools

Adobe Creative Cloud

Figma

Motion graphics

Digital asset management

Job description

Trulieve is seeking a Senior Director, Creative to lead and elevate the entire creative organization across brands and channels. You will set enterprise standards, guide omnichannel campaigns, and drive faster, smarter creative with AI-assisted technologies.

As the senior creative executive, you will mentor teams, oversee campaigns, and ensure design excellence while aligning with business objectives and regulatory requirements. Tampa-based role with preferred relocation to other markets.