Remote Marketing Specialist — Content & Demand Gen

The Planet Group; United States; On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Remote work (EST hours) within US

Job summary

The Planet Group is seeking a fully remote Marketing Specialist of Content & Demand Generation to join our client, a rapidly growing private investment and infrastructure company focused on the wireless telecommunications and renewable energy sectors.

The role leads integrated marketing programs to drive brand awareness, engagement, and lead generation across multi-channel campaigns, content development, and performance analytics, collaborating with the Director of Lead Generation and

Qualifications

• Experience with CRM platforms and analytics tools.
• Strong understanding of digital and direct marketing.
• Ability to develop multi-channel campaigns and content.
• Familiarity with AI tools to optimize campaigns.

Responsibilities

• Develop and execute integrated marketing strategies across channels.
• Create and manage multi-channel campaigns (direct mail, email, digital).
• Maintain an annual marketing plan and calendar aligned with priorities.
• Evaluate campaign performance and optimize for ROI.
• Oversee content, messaging, and creative assets for lead generation.
• Collaborate with cross-functional teams and analytics to drive results.
• Generate dashboards and reports to communicate marketing results.

Skills

Digital marketing

Direct marketing

Email marketing

Content marketing

Lead generation

AI marketing tools

CRM platforms

Analytics

Tools

Salesforce

Google Analytics

Saleshandy

WordPress

Canva

Adobe Creative Suite

Figma

Job description

The Planet Group is seeking a fully remote Marketing Specialist of Content & Demand Generation to join our client, a rapidly growing private investment and infrastructure company focused on the wireless telecommunications and renewable energy sectors.

The role leads integrated marketing programs to drive brand awareness, engagement, and lead generation across multi-channel campaigns, content development, and performance analytics, collaborating with the Director of Lead Generation and