Remote Marketing Ops Analyst — HubSpot & Salesforce

Morning Consult; New York (NY); On-site; USD 72,000 - 113,000; Full time

Benefits offered by this job

Equity grant

Catered lunch on Tue–Thu

Remote-friendly environment

Job summary

Morning Consult is seeking a Senior Analyst, Marketing Operations to own and optimize our marketing tech stack. You’ll run HubSpot across Marketing, Sales, and Operations Hubs, manage data governance, and ensure clean integration with Salesforce to drive pipeline insights.

You’ll partner with Marketing, Sales, and RevOps to design dashboards, automate workflows, and deliver reporting that informs strategic decisions. This role can be remote or based in NY, DC, or Chicago.

Qualifications

• 3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role.
• Deep, hands-on HubSpot expertise — you design workflows, lifecycle logic, and scoring models from scratch; certifications are a strong signal.
• Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work.
• Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis.
• Familiarity with GA4, Google Tag Manager, and UTM governance — you understand how campaigns get measured end to end.
• Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData).
• Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases.
• AI-native working style — you use Claude, ChatGPT, or similar to accelerate operational work and know where human judgment still matters.

Responsibilities

• Own HubSpot platform across Marketing, Sales, and Operations Hubs: configuration, data architecture, user management, and platform health
• Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
• Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM
• Own the HubSpot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
• Monitor integration health; resolve sync failures before they affect reporting or sales workflows
• Lightweight Salesforce support — field mapping, reports, RevOps partnership — as needed
• Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
• Own reporting cadences — weekly snapshots, monthly reviews, QBR-ready summaries — with insight-driven narratives
• Partner with BI and Finance on metric definitions, data sources, and reporting logic
• Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting
• Support ABM operations for enterprise accounts using enrichment and routing tools
• Proactively automate manual processes; document workflows and system configs for scalability
• Trusted ops partner to Marketing, Sales, RevOps, and Customer Success — translating business needs into system logic

Skills

HubSpot expertise

Salesforce integration

Data governance

Dashboard & reporting

Excel / Google Sheets

GA4 / GTM

ABM tools (Clay, ZoomInfo, LeanData)

Independent communicator

Tools

HubSpot

Salesforce

GA4

Google Tag Manager

Excel

Google Sheets

LeanData

Clay

ZoomInfo

Job description

Morning Consult is seeking a Senior Analyst, Marketing Operations to own and optimize our marketing tech stack. You’ll run HubSpot across Marketing, Sales, and Operations Hubs, manage data governance, and ensure clean integration with Salesforce to drive pipeline insights.

You’ll partner with Marketing, Sales, and RevOps to design dashboards, automate workflows, and deliver reporting that informs strategic decisions. This role can be remote or based in NY, DC, or Chicago.