Remote Marketing Operations & Analytics Program Lead

Mapbox; Washington (District of Columbia); On-site; USD 136,850 - 185,150; Full time

Job summary

Mapbox is seeking a Marketing Operations and Analytics Program Manager to drive measurement, automation, and scalability across marketing programs. You will own analytics, lead scoring, routing, and data quality to accelerate demand generation and pipeline growth.

You will apply AI to automate workflows, optimize targeting, and transform system data into predictive insights, collaborating with Customer Engagement, GTM Systems, and broader Marketing teams.

Qualifications

• B2B tech marketing with 5+ years using HubSpot, GA, and Salesforce.
• Strong analytical skills and ability to derive insights from data.
• Experience with web analytics, CRM tools, SQL, Sheets/Excel, and GTM systems.
• Proven use of AI tools to automate workflows and improve routing.
• Ability to implement lead scoring, nurturing, segmentation and personalization.
• Understanding of database structures, data hygiene, analytics and attribution.
• Experience owning governance of large marketing automation platforms.
• Ability to manage multiple projects in a fast-paced setting.
• Strong communication and cross-functional collaboration across teams.
• Proactive ownership, accountability, and problem solving.
• Working knowledge of GDPR and other privacy regulations.
• Experience with product-focused analytics on developer platforms is a plus.

Responsibilities

• Campaign Operations: build, launch, QA, and measure campaigns in marketing automation and CRM.
• Set measurement plans with benchmarks and goals for programs.
• Monitor performance and attribution across channels; provide insights and optimizations.
• Own marketing data systems, dashboards, and reporting health.
• Manage segmentation and scoring to improve targeting and conversions.
• Lead management: scoring and routing into sales systems.
• Ensure data syncing across systems for accurate attribution and reporting.
• Design scalable processes to drive data-driven daily work and alignment.

Skills

Data analysis

AI in marketing

Lead scoring

Cross-functional collaboration

Governance of marketing automation

Project management

Privacy compliance knowledge

Tools

HubSpot

Google Analytics

Salesforce

SQL

Google Sheets

Excel

Job description

Mapbox is seeking a Marketing Operations and Analytics Program Manager to drive measurement, automation, and scalability across marketing programs. You will own analytics, lead scoring, routing, and data quality to accelerate demand generation and pipeline growth.

You will apply AI to automate workflows, optimize targeting, and transform system data into predictive insights, collaborating with Customer Engagement, GTM Systems, and broader Marketing teams.