Remote Marketing Operations & Analytics Lead

Trackforce; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Fully remote

Open Time Off (OTO) policy

Medical, dental & vision coverage

Health Savings Account (HSA)

Life, AD&D & disability insurance

401(k) with company match

Wellness & mental health support

Travel assistance & global support

Employee referral program

Job summary

Trackforce, the leading security workforce management platform, is seeking a Marketing Operations & Analytics Manager to own marketing systems, reporting, attribution, lead lifecycle management, and marketing performance analytics.

This role will serve as a strategic partner to Marketing, Sales, and Revenue Operations and will help leadership make data-driven decisions by ensuring the marketing tech stack, data quality, and processes support demand generation and revenue growth.

Qualifications

• 5+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics.
• Deep experience with HubSpot and Salesforce.
• Strong understanding of B2B demand generation and revenue funnels.
• Experience building dashboards, attribution models, and executive reporting.
• Advanced analytical and problem-solving skills.
• Ability to translate data into business recommendations.

Responsibilities

• Own Marketing Systems & Technology including HubSpot, with integrations to Salesforce and other platforms.
• Design and optimize lead routing, scoring, and lifecycle definitions in collaboration with Sales and Revenue Ops.
• Develop and maintain revenue analytics dashboards and attribution models to measure impact on pipeline and revenue.
• Drive process optimization and automation to reduce manual reporting and improve efficiency.
• Partner with Marketing, Sales, Customer Success, and Revenue Operations to align reporting and targets.

Skills

HubSpot

Salesforce

B2B demand gen

Dashboards & reporting

Analytical thinking

SQL

ABM experience

Tools

Power BI

Tableau

Looker

SQL tools

Job description

Trackforce, the leading security workforce management platform, is seeking a Marketing Operations & Analytics Manager to own marketing systems, reporting, attribution, lead lifecycle management, and marketing performance analytics.

This role will serve as a strategic partner to Marketing, Sales, and Revenue Operations and will help leadership make data-driven decisions by ensuring the marketing tech stack, data quality, and processes support demand generation and revenue growth.