Remote Marketing Measurement & Attribution Analyst

Airalo; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Airalo is seeking a data-focused Marketing Measurement Analyst to own attribution, measurement models, and incrementality testing. You will shape how we measure marketing performance across global channels and markets, balancing experimentation, data modelling, and stakeholder communication.

You will pair deep analytics with production-quality code (SQL/Python) and work within a growing remote Data team to turn evidence into investment decisions that drive growth worldwide.

Qualifications

• 3+ years of experience in marketing measurement (attribution, incrementality or marketing mix modelling).
• Solid grounding in causal inference and experimental design, with multiple methodologies.
• Strong statistical judgement and ability to quantify uncertainty.
• Hands-on experience with attribution models and reconciling platform data with first-party data.
• Familiarity with MMM and attribution calibration for budget allocation.
• Expert SQL and Python, plus a modern data warehouse (BigQuery or Snowflake).
• Strong data modelling skills for marketing spend, attribution and customer data.
• Proven ability to influence senior stakeholders and roadmaps.

Responsibilities

• Support marketing attribution models and methodology across channels; reconcile data and document approach.
• Design and maintain data models behind measurement—spend, attribution, orders, cohorts.
• Provide core analytics such as campaign and market performance; build dashboards and self-serve BI.
• Design and run geo experiments from power analysis to read-out with the marketing team.
• Co-own a quarterly incrementality test roadmap across channels and markets; track tests.

Skills

SQL

Python

BigQuery

Snowflake

Looker

Lightdash

Causal inference

Marketing analytics

Tools

dbt

Job description

Airalo is seeking a data-focused Marketing Measurement Analyst to own attribution, measurement models, and incrementality testing. You will shape how we measure marketing performance across global channels and markets, balancing experimentation, data modelling, and stakeholder communication.

You will pair deep analytics with production-quality code (SQL/Python) and work within a growing remote Data team to turn evidence into investment decisions that drive growth worldwide.