Remote Marketing Manager, K-12 Growth & Strategy

Medium; Irving (TX); On-site; USD 54,500 - 76,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Growth-focused feedback

Webinars and thought leadership

Home office stipend

Culture-focused events

Job summary

Sparkrock is seeking a Marketing Manager – K-12 to own the full funnel for our education products across North America. This role blends strategic leadership with hands-on marketing expertise to translate K‑12 challenges into compelling value propositions for district leaders.

You will shape go‑to‑market plans, develop audience-specific messaging, and own channels and campaigns. Remote, international collaboration is core to the role.

Qualifications

• Bachelor's degree in Marketing, Communications, Education, or related field.
• 5+ years of marketing experience with at least 2 years in a management/lead capacity.
• 3+ years hands-on experience in K–12.
• Proven ability to create and execute multi-channel marketing campaigns.
• Strong understanding of the K–12 sector.
• Excellent written and verbal communication skills.
• Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn.

Responsibilities

• Own the full marketing funnel — awareness through retention — for K–12 products and services.
• Lead go-to-market planning for new product launches, including messaging and channel strategy.
• Develop audience-specific messaging frameworks for district finance and operations leaders.
• Manage and optimize digital channels: email, paid media, SEO/SEM, LinkedIn, webinars.
• Collaborate with Sales to develop enablement materials for K‑12 buyers.
• Create case studies, thought leadership, and impact stories.
• Track, analyze, and report on campaign performance and adjust strategy.

Job description

Sparkrock is seeking a Marketing Manager – K-12 to own the full funnel for our education products across North America. This role blends strategic leadership with hands-on marketing expertise to translate K‑12 challenges into compelling value propositions for district leaders.

You will shape go‑to‑market plans, develop audience-specific messaging, and own channels and campaigns. Remote, international collaboration is core to the role.