Remote Marketing Manager, K-12 Education Tech

Medium; Vancouver (WA); On-site; USD 54,500 - 76,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Home office stipend

Professional growth programs

Webinars with thought leaders

Job summary

Sparkrock is seeking a Marketing Manager – K-12 to own the full funnel for district-focused products across North America. This role blends strategic marketing leadership with hands-on K-12 subject matter expertise to translate educational challenges into compelling value propositions for district leaders.

You will shape the K-12 marketing strategy from the ground up, lead go-to-market planning for launches, and own channels and campaigns.

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, Education, or a related field.
• 5+ years of marketing experience with at least 2 years in a management or lead capacity.
• 3+ years of hands-on experience in K–12.
• Demonstrated ability to create and execute multi-channel marketing campaigns.
• Strong understanding of the K–12 sector.
• Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences.
• Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn.

Responsibilities

• Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services.
• Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy.
• Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents).
• Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars.
• Collaborate with Sales to develop enablement materials tailored to K–12 finance/operations buyers.
• Create compelling content, including case studies, thought leadership, and impact stories.
• Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback.

Skills

Marketing strategy

Leadership

Multi-channel campaigns

Communication

Campaign analysis

Audience segmentation

Content creation

Education

Bachelor's degree in Marketing/Communications/Education

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn

Job description

Sparkrock is seeking a Marketing Manager – K-12 to own the full funnel for district-focused products across North America. This role blends strategic marketing leadership with hands-on K-12 subject matter expertise to translate educational challenges into compelling value propositions for district leaders.

You will shape the K-12 marketing strategy from the ground up, lead go-to-market planning for launches, and own channels and campaigns.