Remote Demand Gen Manager — Data-Driven Education Growth

Instructional-Empowerment; United States; Remote; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health plan options

Employer-paid health plan

401(k) with match

PTO 15 days + holidays

Job summary

Instructional Empowerment is seeking a Demand Generation Manager to lead data-driven marketing for K–12 education leaders. You will own digital strategy, paid media, and marketing automation, partnering with Sales, Product Marketing, and Leadership to generate measurable pipeline.

The role emphasizes HubSpot administration, analytics, and collaboration across marketing functions to drive awareness, engagement, and revenue growth.

Qualifications

• 6–8 years of progressive experience in digital marketing and demand generation.
• Extensive hands-on HubSpot Marketing Hub administration (workflows, lead scoring, segmentation).
• Proven experience managing paid campaigns across Google Ads, LinkedIn, and other platforms.
• Strong analytics, attribution, and ability to translate data into business recommendations.
• Experience with Salesforce CRM and marketing tech integrations.

Responsibilities

• Lead strategy and execution of multi-channel demand generation programs.
• Plan and optimize paid media campaigns across Google Ads, LinkedIn, Meta, and more.
• Own HubSpot administration, including workflows and lead scoring.
• Develop and optimize lead nurturing and lifecycle management processes.
• Create dashboards and executive reports; measure pipeline and ROI.

Skills

Digital marketing

Demand generation

Analytics

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot Marketing Hub

Google Ads

LinkedIn Campaign Manager

GA4

Salesforce

Job description

Instructional Empowerment is seeking a Demand Generation Manager to lead data-driven marketing for K–12 education leaders. You will own digital strategy, paid media, and marketing automation, partnering with Sales, Product Marketing, and Leadership to generate measurable pipeline.

The role emphasizes HubSpot administration, analytics, and collaboration across marketing functions to drive awareness, engagement, and revenue growth.