Remote Marketing Automation & Data Operations Lead

mPulse; Pennsylvania; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Remote-First & Flexible PTO

100% Company-Paid Medical, Dental, and

Vision plans with dependent coverage

401(k) + 4% Match

6 Weeks Parental Leave

Invest in You — 30-60-90 day plans and

Culture of Recognition

Job summary

mPulse seeks a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will build, execute, and continuously improve automated campaigns while ensuring accurate reporting across the funnel.

As a key member of Growth Marketing, you’ll own systems and workflows across Salesforce, HubSpot, ZoomInfo, Gong, Chili Piper, and RingLead, ensuring seamless data flow from first touch to advocacy and renewals.

Qualifications

• 4+ years of experience in marketing operations and marketing automation.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions.
• Experience administering an enterprise marketing automation platform.
• Familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly.
• Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors.
• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field, or an equivalent combination of education and relevant experience.

Responsibilities

• Monitor data flow across all connected systems and troubleshoot sync errors.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion.
• Build, maintain marketing automation workflows and lifecycle processes.
• Maintain CRM data integrity and quality standards.
• Build and manage marketing campaigns in the automation platform and CRM.
• Quality-check emails, forms, and landing pages; validate assets before testing.
• Manage all list processing from intake to CRM delivery.
• Develop marketing reporting and dashboards; validate accuracy.
• Analyze campaign performance and provide written findings and recommendations.
• Support attribution and funnel reporting from first touch through pipeline.
• Collaborate with Sales Development and Sales Operations on list quality and handoffs.
• Support platform migrations and documentation.

Skills

Data analysis

Attention to detail

Project management

Marketing automation platforms & CRM

Excel/Sheets

Written communication

Time management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Analytics/Information Systems or related

Tools

Salesforce

Marketing Cloud Next

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse seeks a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will build, execute, and continuously improve automated campaigns while ensuring accurate reporting across the funnel.

As a key member of Growth Marketing, you’ll own systems and workflows across Salesforce, HubSpot, ZoomInfo, Gong, Chili Piper, and RingLead, ensuring seamless data flow from first touch to advocacy and renewals.