Remote Marketing Analytics Program Lead

Burtch Works; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Burtch Works seeks a Marketing Data & Analytics Program Manager to own the strategy, design, and quality of marketing and growth data across the organization. This senior role bridges Marketing, Product, RevOps, Analytics, and Engineering to ensure leadership can trust funnel, lifecycle, and revenue reporting.

The position focuses on instrumenting data, modeling, validating, and interpreting insights, not building every system hands-on. Remote role with occasional travel as needed.

Qualifications

• Bachelor’s degree or equivalent professional experience in a relevant field.
• 6–8+ years in digital analytics or data product ownership, in regulated environments.
• Proven experience with GTM architecture, GA4 design, and SQL data validation.
• Experience integrating data across CRM and analytics tools; strong documentation.
• GA4 certification or related credentials are a plus.

Responsibilities

• Own marketing data strategy, instrumentations, and quality across the org.
• Lead analytics governance, event taxonomy, and reporting standards.
• Define lifecycle stage definitions and attribution methods with cross‑functional partners.
• Audit event pipelines with SQL; validate funnel integrity across GA4 and CRM.
• Create scalable self‑serve reporting workflows and manage analytics requests.

Skills

GTM architecture

GA4

SQL

Data modeling

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Business/Analytics/IS/Marketing

Tools

Salesforce CRM

Google Tag Manager

Job description

Burtch Works seeks a Marketing Data & Analytics Program Manager to own the strategy, design, and quality of marketing and growth data across the organization. This senior role bridges Marketing, Product, RevOps, Analytics, and Engineering to ensure leadership can trust funnel, lifecycle, and revenue reporting.

The position focuses on instrumenting data, modeling, validating, and interpreting insights, not building every system hands-on. Remote role with occasional travel as needed.