Remote Lifecycle Sales Manager

CIEE Inc; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

CIEE Inc. in the United States remote position seeks a Manager, Lifecycle Sales to design and optimize alumni-to-college lifecycle programs, owning systems, processes, and engagement initiatives that move high school alumni toward college enrollment and study abroad participation.

You will lead CRM-driven campaigns, collaborate with Marketing, Enrollment, and Operations, and measure outcomes to meet enrollment and revenue goals while building enduring participant relationships.

Qualifications

• Bachelor's degree or international equivalent required.
• 2-3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related field.
• Experience managing complex projects with multiple stakeholders and competing priorities.
• Demonstrated ability to analyze data, manage performance metrics, and drive measurable results.
• Strong written and verbal communication skills.

Responsibilities

• Lead implementation and ongoing optimization of the lifecycle strategy.
• Project manage the end-to-end alumni engagement calendar from program completion through college enrollment and study abroad participation.
• Develop, execute, and continuously improve lifecycle campaigns that increase alumni engagement and future enrollment.
• Pilot, test, and scale new outreach strategies, communications, events, and engagement models.
• Own key conversion metrics associated with applicant and alumni progression from high school study abroad participation to College Study Abroad enrollment.
• Identify and execute opportunities to increase alumni awareness, engagement, and enrollment in CIEE college programs.
• Monitor and report on lifecycle conversion performance, enrollment pipeline health, and ROI.
• Recommend and implement improvements to increase alumni participation and conversion rates.
• CRM, Data & Systems Management: Manage lifecycle-related CRM workflows, automations, segmentation strategies, and engagement tracking.
• Partner with marketing to implement and optimize lifecycle communications.
• Partner with Operations to develop reporting dashboards that measure engagement, data collection, conversion, and enrollment outcomes.
• Lead efforts to improve data collection and reporting rates among alumni.
• Analyze campaign performance and customer behavior to drive continuous improvement.
• Develop and manage alumni engagement initiatives that maintain meaningful relationships with participants throughout high school and college.
• Support the recruitment, onboarding, training, and management of alumni and campus ambassador programs aligned with lifecycle objectives.
• Coordinate alumni storytelling, peer-to-peer engagement, and referral initiatives.
• Build engagement opportunities that strengthen affinity with CIEE and encourage future participation.
• Cross-Functional Leadership: Coordinate across Institutional Relations, Marketing, Enrollment, Operations, and other stakeholders to ensure alignment of strategy, communications, systems, and goals.
• Identify operational challenges and recommend scalable solutions to improve customer experience and business outcomes.
• Present results, insights, and recommendations to internal leadership and stakeholders.

Skills

Lifecycle marketing

Enrollment management

CRM management

Alumni relations

Marketing automation

Sales operations

Admissions

Customer success

Education

Bachelor's degree or international equivalent

Job description

CIEE Inc. in the United States remote position seeks a Manager, Lifecycle Sales to design and optimize alumni-to-college lifecycle programs, owning systems, processes, and engagement initiatives that move high school alumni toward college enrollment and study abroad participation.

You will lead CRM-driven campaigns, collaborate with Marketing, Enrollment, and Operations, and measure outcomes to meet enrollment and revenue goals while building enduring participant relationships.