Remote: Lifecycle Marketing & Segmentation Analyst

Arlo Technologies, Inc.; Irvine (CA); Hybrid; USD 110,000 - 120,000; Full time

Job summary

Arlo Technologies, Inc. is seeking a data-driven Customer Segmentation Analyst to optimize lifecycle marketing. You will build cohorts, manage dashboards, and translate insights into actionable strategies across channels and products.

You’ll partner with Product, Growth, and Engineering to refine data sources, measure program effectiveness, and drive growth in subscriptions and ARR. This role supports a remote/hybrid work model in the Lifecycle Marketing team.

Qualifications

• 5+ years of experience in marketing analytics, customer segmentation, lifecycle/CRM analytics, or business intelligence.
• Experience working with customer, behavioral, subscription, or product data to build cohorts and inform decisions.
• Hands-on experience with reporting, dashboards, performance analysis, and turning data into actionable recommendations.
• Experience with Klaviyo or a similar marketing automation platform.
• Strong ability to translate data concepts into clear marketing language for stakeholders.

Responsibilities

• Build and manage customer cohorts and create segments based on behavior, lifecycle stage, device ownership, subscription status, engagement, and signals.
• Own recurring lifecycle marketing dashboards and reporting, ensuring visibility into journey performance, audience behavior, and churn.
• Analyze flow and campaign performance to identify opportunities to improve engagement and outcomes.
• Turn reporting into actionable insights and recommendations that inform lifecycle strategy and channel decisions.
• Collaborate with Product, Growth, and Engineering to verify data and improve end-to-end data flow.

Skills

Marketing analytics

Customer segmentation

Lifecycle/CRM analytics

Business intelligence

Data visualization

Cross-functional collaboration

Tools

SQL

Tableau

Klaviyo

Amplitude

Job description

Arlo Technologies, Inc. is seeking a data-driven Customer Segmentation Analyst to optimize lifecycle marketing. You will build cohorts, manage dashboards, and translate insights into actionable strategies across channels and products.

You’ll partner with Product, Growth, and Engineering to refine data sources, measure program effectiveness, and drive growth in subscriptions and ARR. This role supports a remote/hybrid work model in the Lifecycle Marketing team.