Remote Lead Content Strategist — EdTech, Unlimited PTO

Placements24; Windsor Park (TN); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Fully remote work environment

Professional development budget

Health/dental/vision insurance

Unlimited PTO

Job summary

Placements24 is seeking an experienced Lead Content Strategist to drive the content strategy for a globally recognized EdTech brand. This fully remote role requires leading a team of writers and SEO specialists, defining goals and KPIs, and ensuring content aligns with business objectives across multiple formats.

You will optimize content for SEO, collaborate with product, marketing, and sales, and stay ahead of industry trends to deliver measurable ROI.

Qualifications

• Master's degree in Marketing, Communications, Journalism, English, or related field.
• 7+ years in content strategy or content marketing, with leadership experience.
• Proven track record in delivering content strategies that drive business results.
• Deep knowledge of SEO, keyword research, and content optimization.
• Experience with CMS and digital publishing workflows.
• Strong writing, editing, and storytelling abilities.
• Experience managing remote creative teams and using analytics tools.

Responsibilities

• Develop and own the overarching content strategy with pillars and editorial calendars.
• Lead and mentor a team of writers, editors, and SEO specialists.
• Define goals and KPIs; establish processes to measure content performance and ROI.
• Conduct audience research and competitive analysis to identify gaps.
• Ensure content is optimized for SEO and user experience.
• Collaborate with product, marketing, and sales to align content with objectives.
• Oversee diverse formats: blogs, whitepapers, case studies, website copy, scripts, social content.
• Establish and maintain brand voice, tone, and style guidelines.
• Manage content lifecycle: creation, optimization, repurposing, archival.
• Stay ahead of trends in content marketing and digital media.

Skills

Content strategy

Leadership

SEO

Writing

Team mentoring

Analytics

CMS

Cross-functional collaboration

Education

Master's degree in Marketing/Communications/Journalism/English

Tools

Google Analytics

SEO tools

CMS

Job description

Placements24 is seeking an experienced Lead Content Strategist to drive the content strategy for a globally recognized EdTech brand. This fully remote role requires leading a team of writers and SEO specialists, defining goals and KPIs, and ensuring content aligns with business objectives across multiple formats.

You will optimize content for SEO, collaborate with product, marketing, and sales, and stay ahead of industry trends to deliver measurable ROI.