Remote Healthcare RCM Lead Gen Specialist

Cognizant; Earth City (MO); Remote; USD 63,000 - 71,000; Full time

Job summary

Cognizant is hiring a Business Development / Lead Generation Specialist to drive growth in its healthcare solutions segment, targeting the healthcare Revenue Cycle Management market. You will source and qualify prospects, engage decision-makers, and schedule discovery calls for the sales team.

The role is fully remote, with opportunities to learn enterprise sales methodologies and advance within Inside Sales and related roles. 2+ years in outbound prospecting and CRM experience preferred.

Qualifications

• High School Diploma or equivalent required; experience in outbound lead gen preferred.
• 2+ years in appointment setting, lead generation, or cold calling.
• Strong written and verbal communication across multiple channels.
• Experience using CRM tools, especially Salesforce.

Responsibilities

• Independently source and generate new healthcare RCM leads through cold calling, email campaigns, LinkedIn outreach, and market research.
• Engage decision-makers to identify business needs and qualify potential opportunities.
• Schedule qualified discovery calls, demonstrations, and meetings for sales reps.
• Perform high-volume outbound prospecting while handling objections professionally.
• Maintain records of interactions, lead status, outcomes, and next steps in CRM.
• Manage a personal pipeline to meet activity and appointment-setting goals.
• Collaborate with Sales and Marketing to support campaigns and lead gen initiatives.
• Develop expertise in healthcare RCM workflows and communicate Cognizant and TriZetto solutions.

Skills

Lead generation

Appointment setting

CRM usage

Education

High School Diploma

Tools

Salesforce

Job description

Cognizant is hiring a Business Development / Lead Generation Specialist to drive growth in its healthcare solutions segment, targeting the healthcare Revenue Cycle Management market. You will source and qualify prospects, engage decision-makers, and schedule discovery calls for the sales team.

The role is fully remote, with opportunities to learn enterprise sales methodologies and advance within Inside Sales and related roles. 2+ years in outbound prospecting and CRM experience preferred.