Remote Head of Paid Growth & Conversion

MM Coaching Limited; Oregon; Ibrido; USD 150.000 - 230.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote work

Annual bonus up to 10%

Descrizione del lavoro

MM Coaching Limited is seeking a senior marketing leader to own paid client acquisition for a seven‑figure coaching business. You will direct paid media, CRO, and email, while coordinating with organic efforts. You will report to the CEO and have a path to CMO.

You inherit an established funnel, data, and a team to scale to the next level. You will lead creative direction, write VSL copy when needed, and build a compliant, high‑performing marketing function across Meta, Google, YouTube, and Bing

Competenze

• Must have led marketing for offers doing $1M+/month within 18 months, verifiable
• Deep high-ticket funnel/Call‑to‑action experience
• Proven creative direction with receipts showing impact on ROAS and conversions

Mansioni

• Own paid media strategy, structure, and testing with external media partner.
• Own forecast: revenue, calls, cost per qualified call, spend, and creative volume.
• Lead creative direction: develop hooks, angles, and ads; own avatar architecture and ad hypotheses.
• Oversee email sequences and broadcasts aligned with ad angles.
• Maintain compliance, policy gates, and multi-account testing.
• Own data, tracking, attribution, and weekly funnel scoreboard.
• Lead funnel/CRO: optimize opt‑in to sale with structured tests.
• Manage team: copywriters, editors, media buyers, and ops; set standards and review performance.

Conoscenze

Paid media

Marketing leadership

Conversion optimization

Email marketing

Team management

Strumenti

Google Ads

Meta Ads

YouTube Ads

Hyros

GoHighLevel

ClickFunnels

VSL writing

Descrizione del lavoro

MM Coaching Limited is seeking a senior marketing leader to own paid client acquisition for a seven‑figure coaching business. You will direct paid media, CRO, and email, while coordinating with organic efforts. You will report to the CEO and have a path to CMO.

You inherit an established funnel, data, and a team to scale to the next level. You will lead creative direction, write VSL copy when needed, and build a compliant, high‑performing marketing function across Meta, Google, YouTube, and Bing