Remote Head of Multi-Channel Media Buying

AtlasBrands; San Francisco (CA); Remote; USD 112,000 - 156,000; Full time

Job summary

AtlasBrands is seeking an autonomous, highly experienced Head of Multi-Channel Media Buying to own end-to-end non-Meta paid acquisition across our brand portfolio. Deep Google Ads expertise and the ability to build from ground zero on new platforms are essential.

You will lead from scratch, set up architecture, optimize feeds and tracking, and scale across Google, TikTok, AppLovin, Snapchat and emerging channels, with a strong emphasis on profitability and data-driven decisions.

Qualifications

• Proven zero-to-one scale for non-Meta ad channels.
• Experience managing 4+ DTC brands simultaneously.
• Deep technical mastery of Google Search, Shopping, PMax, YouTube, and Merchant Center; hands-on with TikTok, AppLovin, Snapchat.
• Strong ability to translate Meta concepts to non-Meta platforms.
• Autonomous silo-owner operating style.
• Direct-response focus with focus on profitability and tracking (GA4, server-side).

Responsibilities

• Autonomous end-to-end ownership: campaigns across Google, TikTok, AppLovin, Snapchat, and emerging channels.
• Build from scratch non-Meta platforms to scale ($0 to 10k+/day).
• Own Google Merchant Center, product feed optimization, and pixel/server-side tracking integrity.
• Read Meta Ad Manager data and repurpose top concepts across non-Meta channels; later create platform-native content.
• Track attribution, ROAS, and profitability to guide spend.

Skills

Zero-to-One Scale

Multi-Brand Management

Google Ads Mastery

Meta Data Literacy

Autonomous Operator

Direct-Response Tracking

Job description

AtlasBrands is seeking an autonomous, highly experienced Head of Multi-Channel Media Buying to own end-to-end non-Meta paid acquisition across our brand portfolio. Deep Google Ads expertise and the ability to build from ground zero on new platforms are essential.

You will lead from scratch, set up architecture, optimize feeds and tracking, and scale across Google, TikTok, AppLovin, Snapchat and emerging channels, with a strong emphasis on profitability and data-driven decisions.