Remote Head of Marketplace Analytics

HealthEquity, Inc.; United States; Remote; USD 121,000 - 157,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA match

Paid time off

Job summary

HealthEquity, Inc. is seeking a Senior Manager, Analytics to build and lead our marketplace analytics capability from the ground up and scale it with the business.

You will drive dashboards, metrics, and insights across member engagement, conversion, revenue, and retention, partnering with Product, Growth, and Merchants. The ideal candidate combines ecommerce economics expertise with strong analytical judgment and hands-on execution, reporting to the General Manager of Marketplace.

Qualifications

• 7+ years of experience in analytics, decision science, business intelligence, or a related discipline, including experience supporting a marketplace, ecommerce, subscription, affiliate marketing, or similar business.
• Strong understanding of marketplace or ecommerce economics, including conversion, revenue, margin, take rate, and promotional efficiency.
• Experience analyzing subscription funnels, retention cohorts, churn, and customer lifetime value.
• Practical expertise in experimentation, incrementality measurement, attribution, and causal analysis.
• Strong judgment and intellectual curiosity

Responsibilities

• Lead marketplace performance and inventory analytics across merchants, products, categories, offer types, and segments.
• Develop dashboards, reporting, and executive insights explaining what happened, why, and what to do next.
• Establish consistent metric definitions and reconcile internal data with affiliate, merchant, and vendor reporting.
• Bridge HealthEquity platform metrics with affiliate or brand metrics to evaluate funnel performance or attribution.
• Own analytics for subscription and recurring-revenue products; develop LTV reporting by product, cohort, channel, and segment.
• Diagnose drivers of subscription churn and retention; differentiate acquisition-quality issues from product and pricing factors.
• Partner with Product, Growth, and merchant teams to identify retention opportunities and interventions.
• Design measurement approaches for onboarding improvements, lifecycle communications, pricing changes, and save offers.

Job description

HealthEquity, Inc. is seeking a Senior Manager, Analytics to build and lead our marketplace analytics capability from the ground up and scale it with the business.

You will drive dashboards, metrics, and insights across member engagement, conversion, revenue, and retention, partnering with Product, Growth, and Merchants. The ideal candidate combines ecommerce economics expertise with strong analytical judgment and hands-on execution, reporting to the General Manager of Marketplace.