Remote Head of Marketing - EdTech Growth Leader

PeopleConnect Staffing; United States; À distance; USD 135 000 - 165 000; Plein temps

Avantages offerts par ce poste

Stock options

Benefits

Résumé du poste

PeopleConnect Staffing is seeking a hands-on Head of Marketing for our K‑12 learning product line. Remote within the USA, the role reports to the CEO and leads product marketing, brand strategy, partnerships, and growth.

This is the first full-time marketing role and offers stock options and benefits. The ideal candidate drives organic discovery, PR, and targeted outbound, while championing AI to improve productivity with quality and brand consistency.

Qualifications

• 10+ years of B2B, education, eLearning or edtech marketing.
• 5+ years leading a marketing function.
• Marketing leadership in pre-K/elementary or higher education.
• Experience in product marketing, go-to-market planning, and positioning.
• Sales collaboration for acquisition and revenue goals.
• Experience sourcing and closing partnerships or distribution deals.
• Expertise in media relations, SEO, GEO, CRM, and analytics.
• Strong writing and science communication for education messaging.
• Ability to use AI to build campaigns and campaigns.
• Bachelor's degree in marketing or related field.

Responsabilités

• Develop and execute the go-to-market strategy, define ICPs and segments, and establish differentiated positioning, starting with pre‑K‑K.
• Own the annual marketing plan and budget, informed by market and competitive insight.
• Build a consistent brand voice, visual identity, and brand guidelines across the website, content, presentations, and media.
• Partner with product and research to communicate product value accurately, plan launches, and develop messaging for the assessment and curriculum offerings.
• Build customer evidence, including case studies and outcomes stories.
• Provide market input on pricing and packaging and create sales presentations and resources.
• Source marketing partnerships, plan & execute co‑marketing programs with partners in distribution, curriculum, research, and customers.
• Build relationships with education associations, conference organizers, and funders' networks.
• Plan and run conferences, field events, and speaking opportunities.
• Run account‑based outreach to priority districts, programs, and agencies in coordination with sales.
• Produce webinars and targeted nurture campaigns that reach the right audience with relevant content.
• Lead search engine optimization (SEO) and generative engine optimization (GEO), including domain authority, rankings, and visibility in AI‑powered discovery.
• Develop media relationships, create press materials, secure earned media, and evaluate paid media opportunities.
• Manage website content and updates, improve acquisition journeys, and test approaches to increase qualified traffic and conversions.
• Create content that educates buyers and supports organic discovery.
• Own the marketing side of the CRM: data hygiene, lifecycle stages, lead scoring, and the marketing‑to‑sales handoff.

Connaissances

Marketing leadership

Product marketing

Brand strategy

Partnerships

Education marketing

Sales collaboration

Analytics

AI in marketing

Content creation

Public relations

Formation

Bachelor's degree in marketing or related field

Outils

CRM systems

SEO

GEO

Marketing automation

AI tools

Analytics platforms

Description du poste

PeopleConnect Staffing is seeking a hands-on Head of Marketing for our K‑12 learning product line. Remote within the USA, the role reports to the CEO and leads product marketing, brand strategy, partnerships, and growth.

This is the first full-time marketing role and offers stock options and benefits. The ideal candidate drives organic discovery, PR, and targeted outbound, while championing AI to improve productivity with quality and brand consistency.