Remote Growth Strategist: PPC, SEO & CRO Leader

Blacksmith Agency LLC; United States; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic planning with operational oversight, joining sales calls to shape strategy, guiding internal and external specialists, and delivering measurable outcomes for

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Strong ability to translate data into strategic recommendations.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel marketing

Analytics & attribution

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic planning with operational oversight, joining sales calls to shape strategy, guiding internal and external specialists, and delivering measurable outcomes for