Remote Growth Marketing Strategist: PPC, SEO & CRO

Blacksmith Agency LLC; Miami (FL); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work (USA/Canada/South Africa)

Job summary

Blacksmith Agency is seeking a Marketing Strategist to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization. This senior role blends analytical depth with execution oversight, joining sales calls to shape strategy and guiding internal and external teams toward measurable outcomes.

You will own growth roadmaps, manage campaigns across Google Ads, Meta, Microsoft, and organic search, and ensure KPI tracking and analytics accuracy.

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and paid media optimization.
• Ability to build and articulate strategic recommendations for clients.
• Track record of overseeing execution teams and ensuring deliverable quality.
• Sharp analytical skills and ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope, pitch recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO Strategy

Multi-channel Marketing

Google Ads

GA4

Google Search Console

Keyword Research

Paid & Organic Optimization

Analytics & Attribution

Client Leadership

Sales Collaboration

Tools

GA4

Google Search Console

Keyword Research Tools

Meta Ads Manager

Microsoft Ads

Job description

Blacksmith Agency is seeking a Marketing Strategist to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization. This senior role blends analytical depth with execution oversight, joining sales calls to shape strategy and guiding internal and external teams toward measurable outcomes.

You will own growth roadmaps, manage campaigns across Google Ads, Meta, Microsoft, and organic search, and ensure KPI tracking and analytics accuracy.