Growth Strategist: PPC, SEO & CRO

Blacksmith Agency LLC; San Diego (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Marketing Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4 and Google Search Console.
• Ability to articulate strategic recommendations for clients.
• Track record of overseeing execution teams and quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls with account executives to validate scope and pitch.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, bidding structures and CRO opportunities.
• Oversee technical and on-page SEO, link building and AI-driven content.
• Own KPI tracking and analytics accuracy.
• Provide weekly direction and QA, coordinate priorities with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Multi-channel strategy

Google Ads

GA4

Keyword research

CRO

Analytical skills

Client leadership

Strategic recommendations

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Marketing Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client