B2B Growth Marketing Manager - Industrial/SaaS

AssetWatch®; United States; On-site; USD 100,000 - 121,000; Full time

Benefits offered by this job

Stock options

Flexible work schedule

Retirement plan match

Unlimited PTO

Job summary

AssetWatch in the United States seeks a Marketing Campaign Manager to lead multi-channel demand generation, shaping strategy with product marketing and sales to drive pipeline. You’ll own end-to-end campaigns and collaborate across email, web, events, and outreach to maximize impact.

You will manage HubSpot assets, align with RevOps for Salesforce-HubSpot integration, and measure success with pipeline, MQLs, and ROI while ensuring data compliance and reporting accuracy.

Qualifications

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns.
• Hands-on experience executing campaigns in HubSpot (or similar MAP).
• Strong understanding of pipeline generation and SaaS funnel metrics.
• Experience collaborating with Salesforce CRM and marketing-sales alignment.
• Ability to manage both strategy and execution in a fast-paced environment.

Responsibilities

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue.
• Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms).
• Collaborate with product marketing, content, design, and sales to align messaging.
• Define KPIs and monitor performance with real-time optimization and A/B testing.
• Ensure data usage, segmentation, and compliance (CAN-SPAM, GDPR).

Skills

B2B SaaS marketing

Demand generation

HubSpot / MAP

Salesforce CRM

Strategy & execution

Tools

HubSpot

Salesforce

Job description

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal - To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

What You'll Do:

Campaign Strategy & Execution

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
• Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
• Own campaign execution end-to-end, including building and launching campaigns in HubSpot

Marketing Automation & Campaign Operations

• Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
• Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
• Manage campaign workflows and triggers to support lead generation and nurture efforts
• Ensure campaigns are properly tracked, tagged, and attributed

Cross-Functional Alignment

• Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
• Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
• Support sales with campaign insights, follow-up strategies, and enablement materials

Performance & Optimization

• Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
• Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
• Build and maintain campaign reporting dashboards in HubSpot

Data & Compliance

• Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
• Maintain clean campaign data and proper attribution tracking

Qualifications

• 4-7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Hands‑on experience executing campaigns in HubSpot (or similar MAP)
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRM and marketing‑sales alignment
• Ability to manage both strategy and execution in a fast‑paced environment

What Success Looks Like

• Campaigns consistently generate qualified pipeline and revenue
• Seamless execution from strategy → build → launch → optimization
• Strong alignment between marketing campaigns and sales outcomes
• Clear, reliable campaign reporting and attribution

#LI-REMOTE

The base salary range for this full‑time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.

The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.

AssetWatch Salary Range (US)

$100,000 - $121,000 USD

What We Offer:

• Competitive compensation package including stock options
• Flexible work schedule
• Comprehensive benefits including retirement plan match
• Opportunity to make a real impact every day
• Work with a dynamic and growing team
• Unlimited PTO

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