Remote Growth Marketing & Analytics Specialist

Kinaxis Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation and Kinaxis Days (un

Flexible work options

Physical and mental well‑being program

Virtual fitness classes

Mentorship programs, training, and CAR

Recognition programs and referral奖励

Hackathons

Job summary

Kinaxis Inc. is seeking a Digital Campaign Specialist to lead multi-channel digital campaigns, optimize performance, and tightly align with CRM metrics and revenue goals. You will partner with marketing teams and agencies to ensure operational excellence and measurable ROI in a fast-paced environment.

The role emphasizes hands-on campaign operations, advanced analytics, and ongoing optimization to maximize digital ROI across paid and organic channels.

Qualifications

• 4+ years of digital marketing and campaign operations experience in B2B or enterprise settings.
• Hands-on campaigns across LinkedIn, Google Ads, 6sense, DSPs, Eloqua, Salesforce, and BI/reporting tools.
• Experience analyzing performance using CRM and reporting tools and translating data into insights.
• Shows how digital performance ties to CRM metrics, funnels, and revenue.
• Exposure to SEO and AI-driven search trends in programs.
• Understanding of B2B demand generation concepts and funnel optimization.
• Ability to work cross-functionally with agencies to execute, optimize and report.
• Strong communication and presentation skills for technical and non-technical audiences.
• Highly organized, detail-oriented, capable of managing multiple campaigns.
• Proactive, adaptable, and committed to test-and-learn improvements.

Responsibilities

• Execute and optimize multi-channel digital campaigns across platforms (LinkedIn, Google Ads, 6sense, DSPs, Eloqua, Salesforce, Power BI).
• Support campaign setup, trafficking, targeting, tracking, and governance with internal teams and agencies.
• Monitor campaign performance and recommend optimizations to improve engagement and pipeline.
• Analyze performance against core B2B metrics and influence on pipeline.
• Deliver reporting linking digital channels to CRM and funnel outcomes for visibility.
• Translate performance data into actionable optimization recommendations.
• Align execution with GTM priorities and business objectives with stakeholders.
• Act as liaison between internal teams and agencies, ensuring quality and accountability.
• Drive continuous improvement through testing, documentation, and process refinement.

Skills

Digital marketing

Campaign operations

CRM analytics

Communication skills

Organization

Test-and-learn mindset

Education

Marketing/Business/Communications degree

Tools

Eloqua

Salesforce

Power BI

6sense

Job description

Kinaxis Inc. is seeking a Digital Campaign Specialist to lead multi-channel digital campaigns, optimize performance, and tightly align with CRM metrics and revenue goals. You will partner with marketing teams and agencies to ensure operational excellence and measurable ROI in a fast-paced environment.

The role emphasizes hands-on campaign operations, advanced analytics, and ongoing optimization to maximize digital ROI across paid and organic channels.