Remote Growth-Focused Product Marketing Manager

RealPage, Inc.; Boston (MA); Remote; USD 85,000 - 145,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Retirement savings plan with company 1

Paid time off and holidays

Professional development opportunities

Performance-based bonus

Job summary

RealPage, Inc. is seeking a product marketing professional focused on messaging, positioning, and sales enablement to help growth teams win.

You will develop differentiated positioning, collaborate with Sales, Growth, Product, and Marketing, and create campaigns and tools to translate product capabilities into buyer-focused stories across the funnel.

You will drive go-to-market plans for new features and provide training and content to support pipeline and revenue growth.

Qualifications

• 3+ years of experience in product marketing, sales enablement, product management, growth marketing, or related function.
• Experience partnering with sales organizations to support pipeline and revenue growth.
• Strong understanding of B2B buyer journeys and translating product capabilities into business value.
• Excellent writing and editing skills; ability to simplify complex concepts for various audiences.
• Solid understanding of positioning, messaging, product marketing, competitive intelligence, and GTM strategy.
• Ability to collaborate across Sales, Growth Marketing, Product, and other teams.
• Strong analytical skills using market, competitive, and performance data.
• Balance strategic thinking with hands-on execution, from positioning to sales assets.
• Experience in SaaS software required.
• Bachelor’s degree preferred, but proven experience matters more.

Responsibilities

• Develop differentiated positioning, messaging, value propositions, packaging, and supporting materials for prospects.
• Partner with Sales to identify enablement needs and create tools for conversations, including decks, battlecards, talk tracks, objections, competitive materials, use cases, and other resources.
• Collaborate with Growth and Demand Gen to develop prospect-focused messaging, campaigns, content, and programs that generate awareness and pipeline.
• Translate product capabilities into compelling business outcomes and buyer-specific stories for various audiences and stages of the funnel.
• Lead market, buyer, and competitive analysis and translate findings into actionable insights for Sales, Marketing, Product, and leadership.
• Develop and maintain competitive intelligence to articulate differentiation and counter threats.
• Partner with Product and Sales to understand market needs and revenue opportunities and feed insights back into strategy.
• Support GTM planning for new products/features with emphasis on sales readiness and messaging.
• Create prospect-facing and sales-facing content, including presentations, solution briefs, product videos, website copy, and campaign content.
• Educate and enable internal teams through live training, updates, messaging guidance, and assets.
• Establish feedback loops with Sales and Growth to continuously improve messaging and content.
• Know our products, buyers, and market inside-out to stay ahead.

Skills

Product marketing

Sales enablement

B2B messaging

Content creation

Go-to-market strategy

Cross-functional collaboration

SaaS knowledge

Strong writing

Education

Bachelor’s degree preferred

Job description

RealPage, Inc. is seeking a product marketing professional focused on messaging, positioning, and sales enablement to help growth teams win.

You will develop differentiated positioning, collaborate with Sales, Growth, Product, and Marketing, and create campaigns and tools to translate product capabilities into buyer-focused stories across the funnel.

You will drive go-to-market plans for new features and provide training and content to support pipeline and revenue growth.