Remote Growth-Driven Digital Marketing Leader

WeLink Communications, Inc; Lehi (UT); Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

Disability coverage

401(k) with company match

Paid time off (PTO)

Remote work from eligible states

Job summary

WeLink is seeking a Digital Marketing Leader to own the strategy and execution behind how we attract customers, enter new markets, and tell our story. You'll blend creativity with data, test ideas, optimize campaigns, and drive measurable growth while delivering an exceptional customer experience.

This role requires both strategic thinking and hands-on execution, overseeing paid advertising, SEO, website optimization, analytics, and cross-functional collaboration with sales and operations.

Qualifications

• Demonstrated experience leading digital marketing strategy and executing campaigns that generate measurable business results.
• Strong knowledge of paid advertising platforms, particularly Google Ads and Meta Ads.
• Experience with SEO, website optimization, landing pages, analytics, and conversion rate optimization.
• Ability to interpret marketing data, evaluate campaign effectiveness, and make data-driven decisions.
• Strong understanding of customer acquisition, lead generation, audience targeting, and performance marketing.
• Experience managing marketing budgets, external vendors, creative resources, and multiple projects simultaneously.
• Excellent communication, project management, and cross-functional collaboration skills.
• A balance of strategic thinking and hands-on execution—you can set the direction and roll up your sleeves to get the work done.
• Expertise in the full Adobe Creative Suite and Google Suite tools

Responsibilities

• Own and execute marketing strategy across consumer, community, and government-funded initiatives.
• Develop integrated marketing plans, budgets, timelines, and KPIs that support market expansion, brand awareness, lead generation, and subscriber growth.
• Identify new opportunities to reach target audiences, improve customer acquisition, and increase marketing effectiveness.
• Lead paid digital advertising across Google, Meta, and other relevant platforms.
• Develop and test audience targeting, geographic targeting, creative, messaging, and promotional strategies.
• Monitor and optimize key performance metrics, including CPL, CAC, conversion rates, and ROI.
• Use campaign data, customer insights, and market trends to identify opportunities for improvement and scale successful initiatives.
• Partner with sales and operations teams to strengthen lead management, conversion, and customer acquisition processes.
• Improve landing pages, website messaging, user experience, and conversion paths to turn website traffic into qualified leads and subscribers.
• Lead SEO initiatives and explore AI-driven search opportunities (AEO, GEO).
• Monitor website analytics, traffic sources, user behavior, and conversion performance.
• Lead marketing strategy and execution for market launches and community outreach.
• Coordinate local campaigns including paid ads, direct mail, outdoor, events, and neighborhood outreach.
• Develop subscriber acquisition strategies and campaign materials for local audiences.
• Build relationships with community organizations and project stakeholders.
• Plan and promote community events and lead follow-up strategies.
• Manage budgets, vendor relationships, and campaign production schedules.
• Maintain organized campaign plans, creative assets, marketing calendars, and project documentation.
• Balance competing priorities in a dynamic environment.
• Establish and maintain marketing KPIs aligned with growth and acquisition goals.
• Evaluate performance across channels and translate results into actionable recommendations.
• Prepare performance updates for leadership.

Skills

Digital marketing strategy

Paid ads

SEO & website optimization

Analytics & CRO

Customer acquisition & lead gen

Budget management

Cross-functional collaboration

Communication & project management

Adobe Creative Suite

Google Workspace tools

Tools

Adobe Creative Suite

Google Workspace

Job description

WeLink is seeking a Digital Marketing Leader to own the strategy and execution behind how we attract customers, enter new markets, and tell our story. You'll blend creativity with data, test ideas, optimize campaigns, and drive measurable growth while delivering an exceptional customer experience.

This role requires both strategic thinking and hands-on execution, overseeing paid advertising, SEO, website optimization, analytics, and cross-functional collaboration with sales and operations.